Ad Expenditure: US$520bn 2016 GroupM Forecast This Year Next Year Dec 2015

Advertising Agencies

leading marketing services companies

Top Advertising Agencies by international creative awards

Each year The Gunn Report and The Big Won compile a ranking of the world's "best" advertising agencies and networks by counting up the number of creative prizes won during the course of the year in the industry's numerous national and international awards events. Different numbers of points are allocated depending on the perceived importance of each awards scheme. There's also a significant difference in the two schemes' criteria for eligibility of ads. As a case in point, Adam&Eve DDB was - bizarrely - named by Gunn as the top agency worldwide for 2016, but didn't make Big Won's Top 20.

The Gunn Report's Top Agencies in 2017

 Top Networks  Top Agencies
 BBDO Worldwide  Almap BBDO Brazil
 McCann Erickson  BBDO New York
 Ogilvy & Mather  Dentsu Tokyo
 DDB Worldwide  Adam&Eve DDB London
 Leo Burnett  McCann New York
 TBWA  Wieden & Kennedy Portland
 J Walter Thompson  Clemenger BBDO Melbourne
 Y&R  BETC Paris
 Saatchi & Saatchi  David Miami
 Wieden & Kennedy  Colenso BBDO Auckland

Source: The Gunn Report

The Big Won's Top Agencies in 2017

 Top Networks  Top Agencies
 BBDO Worldwide  Clemenger BBDO Melbourne
 Ogilvy  Almap BBDO Brazil
 McCann  BBDO New York
 DDB  McCann New York
 Publicis  BETC
 TBWA  Colenso BBDO Auckland
 Leo Burnett  Dentsu Tokyo
 J Walter Thompson  Impact BBDO Dubai
 Y&R  David Miami
 Grey  Adam&Eve DDB London

Source: The Big Won

The Gunn Report's Top Agencies in 2016

 Top Networks  Top Agencies
 BBDO Worldwide  Adam&Eve DDB London
 McCann Erickson  Colenso BBDO Auckland
 Leo Burnett  Almap BBDO Brazil
 Ogilvy & Mather  Y&R Auckland
 DDB Worldwide  Forsman & Bodenfors

The Big Won's Top Agencies in 2016

 Colenso BBDO Auckland  Leo Burnett Melbourne
Y&R Auckland  Memac Ogilvy Dubai
 Dentsu Tokyo  Tapsa Y&R Madrid
 Lola MullenLowe Madrid  David Buenos Aires (Ogilvy)
 Almap BBDO Brazil  Leo Burnett Chicago
 BBDO New York  Leo Burnett Beirut
 Forsman & Bodenfors Ogilvy South Africa
 Clemenger BBDO Melbourne  Droga5 New York
 AMV BBDO London  DDB Auckland
 Impact BBDO Dubai  McCann New York

Source: The Big Won


Click here for Global Advertisers Index

All rights reserved © Mind Advertising Ltd 1998-2018