Almap BBDO of Brazil is widely regarded as one of the world's top creative agencies, and a key hub for the global BBDO Worldwide network. It has featured for several years as one of the most awarded advertising agencies worldwide, not least as a result of work produced for its biggest account, Volkswagen, which it has handled for more than 50 years. Almap is often considered to be Brazil's first homegrown advertising agency. It was launched in 1954 as Alcantara Machado Publicidade (abbreviated to Al-Ma-P) by Caio de Alcantara Machado, a brilliant entrepreneur with a vision for revolutionising the country's fast-expanding industry by promoting local manufacturers through a series of huge trade fairs. The ad agency remained something of a sideline until Machado recruited Alex Periscinoto in 1960. He established the agency as Brazil's most celebrated of the 1970s and early 80s, and later recruited Marcello Serpa and Jose Luiz Madeira to head the business in the early 1990s. Serpa and Madeira led the business for more than 20 years before retiring in 2015, handing over responsibility to a three-person team comprising chief creative officer Luiz Sanchez, chief strategy officer Cintia Goncalves and COO Rodrigo Andrade. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
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Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Adbrands Weekly Update is a weekly summary of the latest news affecting leading advertisers and their advertising and marketing agencies.
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Capsule checked 3rd April 2018
Adbrands Weekly Update 7th Jun 2018: Ads Of The Week "Endless Stories". Brazilian agency AlmapBBDO delivers the latest in a series of stunning ads for Getty Images, the world's dominant photo and film stock library. We have marvelled at these before. Previous spots have involved a brilliant mix and match of individual images or film clips from the millions held in Getty's vast archive. This latest is arguably a little simpler, showing not the breadth - as in earlier ads - but the depth of Getty's collection. Endless Stories digs down into just one significant event and multiple visual footnotes to provide a mini-documentary composed entirely from its own content. And what an event: the 'Fight of the Century' between Muhammad Ali and Joe Frazier is the main focus, but the film simultaneously riffs on Frank Sinatra, New York's booming heroin epidemic and the Vietnam war. Stunning.
Adbrands Weekly Update 11th May 2017: Ads of the Week: "Non Silent Film". In its latest showstopper for Getty Images, AlmapBBDO has trawled the stock company's vast audio archive to assemble a soundtrack for silent classic Nosferatu (which is itself conveniently out of copyright). The final results can be viewed online for free. We have been awed before by AlmapBBDO's exhaustive projects for Getty, sorting through tens of millions of still pictures or movie clips to build an ad. This latest has particular significance, though, since it's not just about advertising but a form of cultural archaeology. It would be interesting to see the same fine detail applied to other classics of early cinema.
Adbrands Weekly Update 30th Jun 2016: AlmapBBDO took honours for individual Agency of the Year on the closing day of Cannes Lions 2016, despite the controversy surrounding a Bronze Lion it had won earlier in the week, for an Aspirin ad which appeared to condone rape culture, and was not officially approved by client Bayer. BBDO network's creative chief Dave Lubars asked AlmapBBDO to give the award back. However it still topped the group in terms of total metal awarded, beating Grey New York and INGO of Stockholm, which is a joint venture between Ogilvy & Grey.
Adbrands Weekly Update 19th May 2016: Ads Of The Week: "Endless Possibilities". Here's another brilliantly clever campaign from AlmapBBDO for the Getty Images photo and film library. The idea is actually incredibly simple, but don't try telling that to whichever poor intern was sent off to plough through almost 80m different images to find the right individual features to photo-fit this collection of famous faces.
Adbrands Weekly Update 24th Mar 2016: Ads Of The Week: "Wake Up". Most British viewers will probably have forgotten the C&A brand, which fled our shores years ago, but remains huge in much of Europe, and especially in Brazil, where this stunning spot from AlmapBBDO originates. "Blend, dare, have fun" says the slogan, and this tribe of primitive streakers does exactly that.
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