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Almap BBDO of Brazil is widely regarded as one of the world's top creative agencies, and a key hub for the global BBDO Worldwide network. It has featured for several years as one of the most awarded advertising agencies worldwide, not least as a result of work produced for its biggest account, Volkswagen, which it has handled for more than 50 years. Almap is often considered to be Brazil's first homegrown advertising agency. It was launched in 1954 as Alcantara Machado Publicidade (abbreviated to Al-Ma-P) by Caio de Alcantara Machado, a brilliant entrepreneur with a vision for revolutionising the country's fast-expanding industry by promoting local manufacturers through a series of huge trade fairs. The ad agency remained something of a sideline until Machado recruited Alex Periscinoto in 1960. He established the agency as Brazil's most celebrated of the 1970s and early 80s, and later recruited Marcello Serpa and Jose Luiz Madeira to head the business in the early 1990s. Serpa and Madeira led the business for more than 20 years before retiring in 2015, handing over responsibility to a three-person team comprising chief creative officer Luiz Sanchez, chief strategy officer Cintia Goncalves and COO Rodrigo Andrade. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 3rd April 2018

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Recent stories from Adbrands Update:

Adbrands Social Media 13th Jun 2019: "Bring It Back". Superb animation elevates this extraordinary film from AlmapBBDO for Mars-owned Pedigree dog food into a class of its own. The emotional dial is truly turned up to 11 throughout. As a result, cynics might find it all a bit over-wrought and overly symbolic, but even the hardest of hearts would find it hard to argue with the central argument. You can't always rely on humans, but nothing beats the unconditional love you get from a dog.

Adbrands Social Media 10th Jun 2019: "Coma: Trailer". AlmapBBDO Brazil's campaigns for the Getty Images photographic and film library are always masterpieces of creative imagination, intended to showcase the extraordinary range of content the company manages. This latest project goes one step further than anything they have done before: a 20-minute movie in three parts that was made without a single second of new footage. The first-person narrative from coma-patient David as he tries to unravel how he ended up in hospital is constructed entirely from stock imagery, ingeniously linked by a newly written script. It's a brilliant concept, executed flawlessly. Here's the trailer; click through at the end for the full film.

Adbrands Social Media 7th May 2019: "Life". You can always rely on AlmapBBDO to come up with something compelling for long-standing client Volkswagen. Here's the latest - the second in two weeks we've featured here - which highlights the modern car's safety features by way of a trawl through 30-plus years of brand and model history. It's a lovely, moving tale, beautifully photographed; even if it is perhaps a little longer than it needs to be.

Adbrands Social Media 23rd Apr 2019: "Bye Bye T-Rex". Almap BBDO Brazil's latest campaign for Volkswagen across Latin America has a cute idea, enlivened by great CG, even if it's pushing it a bit to suggest the T-Cross is really that different from all the other "dinosaur" cars on the road. There are some lovely little throwaway visual gags in there as well - like that little dog trying chasing the tail of the uphill T-Rex.

Adbrands Weekly Update 7th Jun 2018: Ads Of The Week "Endless Stories". Brazilian agency AlmapBBDO delivers the latest in a series of stunning ads for Getty Images, the world's dominant photo and film stock library. We have marvelled at these before. Previous spots have involved a brilliant mix and match of individual images or film clips from the millions held in Getty's vast archive. This latest is arguably a little simpler, showing not the breadth - as in earlier ads - but the depth of Getty's collection. Endless Stories digs down into just one significant event and multiple visual footnotes to provide a mini-documentary composed entirely from its own content. And what an event: the 'Fight of the Century' between Muhammad Ali and Joe Frazier is the main focus, but the film simultaneously riffs on Frank Sinatra, New York's booming heroin epidemic and the Vietnam war. Stunning.

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