Almap BBDO of Brazil is widely regarded as one of the world's top creative agencies, and a key hub for the global BBDO Worldwide network. It has featured for several years as one of the most awarded advertising agencies worldwide, not least as a result of work produced for its biggest account, Volkswagen, which it has handled for more than 50 years.
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Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 11th May 2017: Ads of the Week: "Non Silent Film". In its latest showstopper for Getty Images, AlmapBBDO has trawled the stock company's vast audio archive to assemble a soundtrack for silent classic Nosferatu (which is itself conveniently out of copyright). The final results can be viewed online for free. We have been awed before by AlmapBBDO's exhaustive projects for Getty, sorting through tens of millions of still pictures or movie clips to build an ad. This latest has particular significance, though, since it's not just about advertising but a form of cultural archaeology. It would be interesting to see the same fine detail applied to other classics of early cinema.
Adbrands Weekly Update 30th Jun 2016: AlmapBBDO took honours for individual Agency of the Year on the closing day of Cannes Lions 2016, despite the controversy surrounding a Bronze Lion it had won earlier in the week, for an Aspirin ad which appeared to condone rape culture, and was not officially approved by client Bayer. BBDO network's creative chief Dave Lubars asked AlmapBBDO to give the award back. However it still topped the group in terms of total metal awarded, beating Grey New York and INGO of Stockholm, which is a joint venture between Ogilvy & Grey.
Adbrands Weekly Update 19th May 2016: Ads Of The Week: "Endless Possibilities". Here's another brilliantly clever campaign from AlmapBBDO for the Getty Images photo and film library. The idea is actually incredibly simple, but don't try telling that to whichever poor intern was sent off to plough through almost 80m different images to find the right individual features to photo-fit this collection of famous faces.
Adbrands Weekly Update 24th Mar 2016: Ads Of The Week: "Wake Up". Most British viewers will probably have forgotten the C&A brand, which fled our shores years ago, but remains huge in much of Europe, and especially in Brazil, where this stunning spot from AlmapBBDO originates. "Blend, dare, have fun" says the slogan, and this tribe of primitive streakers does exactly that.
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