DPZ is one of Brazil's best-known advertising agencies, and has served as something of a university for Brazil's marketing community. Many of the country' leading ad men and women received their training at DPZ before breaking away to establish their own agencies. DPZ was founded in 1968 by Roberto Duailibi, Francesc Petit and Jose Zaragoza, who had worked together at JWT and McCann. They quickly established their start-up as one of the country's most influential creative shops, and were the first Brazilian agency to win a Gold Lion award at Cannes in 1975. After years of evading the clutches of international groups, DPZ finally agreed to sell a controlling stake in July 2011 to Publicis Groupe. The French group acquired a 70% holding for around $120m, and merged the business with separate agency Taterka in 2015 to form DPZ&T. For now, the business retains separate status from other agencies owned by Publicis. Eduardo Simon is CEO. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Capsule checked 3rd April 2018
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