DPZ&T advertising & marketing assignments

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DPZ is one of Brazil's best-known advertising agencies, and has served as something of a university for Brazil's marketing community. Many of the country's leading ad men and women received their training at DPZ before breaking away to establish their own agencies. DPZ was founded in 1968 by Roberto Duailibi, Francesc Petit and Jose Zaragoza, who had worked together at JWT and McCann. They quickly established their start-up as one of the country's most influential creative shops, and were the first Brazilian agency to win a Gold Lion award at Cannes in 1975. After years of evading the clutches of international groups, DPZ finally agreed to sell a controlling stake in July 2011 to Publicis Groupe. The French group acquired a 70% holding for around $120m, and merged the business with separate agency Taterka in 2015 to form DPZ&T. For now, the business retains separate status from other agencies owned by Publicis, but it has gradually absorbed several of the parent group's most important international clients from sister agencies, not least McDonald's and Renault. As a result, it has steadily crept back up the rankings of top local agencies, returning to the Top Ten by billings in 2019. Eduardo Simon is CEO with Rafael Urenha as chief creative officer.

Capsule checked 6th July 2020

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