Nestlé Latin America

South America has long played an important part in Nestlé's history. Brazil was one of the first countries targeted by the original Farine Lactée Nestlé company, and it also provided the inspiration for the group's first global brand, Nescafe. Nestlé is now the leading food company in Mexico, Brazil and Chile, and a dominant player in several other markets including Colombia, Venezuela and Argentina. 

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Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 27th Jul 2017: Ads of the Week: "Carousel". Here's a great ad from Ogilvy's David agency in Brazil for Nestle chocolate. Directors love the challenge of the one-take shot in which an immensely complicated story sequence happens "live" in front of the camera. This isn't quite that - plenty of cuts here - but it clearly inspired the superbly inventive carousel set in which every element of our heroine's daily routine is connected through trapdoors so that they take place as it were seamlessly one after another. Lovely idea. 

The Adbrands Company Profile of Nestlé Latin America summarises the company's history and current operations and also contains the following brand links:

Nestlé Brazil Nestlé Mexico
Nestlé Argentina Nestlé Colombia
Nestlé Chile Nestlé Venezuela

Nestlé Baby Crunch Cereal
Mocinha Chamyto
Chambinho Vitalife
Nescau Moca Fiesta
Neston LC1 Active
Maggi Tostines Surpresa
Purina Sao Luiz Passatempo


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