Procter & Gamble Latin America : advertising & marketing snapshot

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Despite its size and comparative proximity to the US, Latin America in general is not traditionally one of Procter & Gamble's strongest markets, lagging well behind Asia and Central & Eastern Europe in terms of revenue contribution. However, the group has had a significant presence in Mexico for many years, and has expanded its presence in Brazil - the other key market in the region - dramatically since 2000. P&G's regional headquarters for Latin America is now in Panama. Click here for an Adbrands Snapshot of Procter & Gamble Brazil (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.


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Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 6th Nov 2014: The cash-strapped government of Argentina has accused the local arm of Procter & Gamble of tax fraud, hiding income and over-billing for imports in order to take currency out of the country. The government forcibly suspended all the company's commercial operations. As a result, the world's biggest packaged goods marketer is prohibited from selling its products in Argentina until it has resolved the investigation, most probably with payment of a steep fine. P&G's local sales are around $800k annually. The group denied tax fraud but said it was working with the government to understand and resolve the issue.

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Procter & Gamble

P&G Brazil P&G Mexico
P&G Argentina P&G Costa Rica

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