WMcCann is the Brazilian arm of the McCann global network, created in 2010 from the merger of McCann's existing office with renowned local independent W/Brasil. That agency was founded and run by Washington Olivetto, undoubtedly Brazil's most famous advertising executive during the 1980s and 1990s and still one of the local industry's best-known figures. Olivetto himself was named as McCann's chief creative officer for Latin America.
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