Aimia is one of the world's biggest loyalty marketing agencies, operating rewards programmes for airlines and other companies in several markets across the globe. It was formed in 2009 from the acquisition of CRM and loyalty marketer Carlson Marketing Group by Canadian company Aeroplan, which already controlled several global rewards schemes including Air Canada's frequent flyer programme, Air Miles in the Middle East and, until recently, UK-based Nectar, the coalition loyalty programme for Sainsbury's, BP, EasyJet and other major marketers. Following the acquisition, Carlson steadily reduced its involvement in traditional CRM to concentrate exclusively on the loyalty segment. That eventually prompted the full change of name to Aimia in 2011. Since then the group has continued to expand its global footprint, launching or acquiring stakes in similar schemes including AeroMexico's Club Premier and Prismah of Brazil. In 2014, it took charge of Malaysian carrier AirAsia's BIG Loyalty scheme. It also runs customer loyalty or employee reward programmes for individual corporate clients including Avis Budget and Nordstrom. However its biggest business by far remains Aeroplan, with around 5m active members. Aimia has trimmed its portfolio of other interests to focus on the core brand. In 2018, it sold its holding in the UK-based Nectar scheme to founding partner Sainsbury's, as well as several other non-core operations. Group revenues for 2017 were C1.6bn. Jeremy Rabe replaced Rupert Duschesne as CEO in 2018. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Capsule checked 15th August 2018
Adbrands Weekly Update 8th Feb 2018: UK retailer Sainsbury's has acquired full control of the Nectar loyalty and rewards scheme in a buyout from its former operator Aimia for £60m. Sainsbury's was one of the original co-founders of Nectar in 2002. It said that the deal would make no change for existing Nectar customers.
Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.
New to the industry? See here for a brief summary of how the agency business is structured.
All rights reserved © Mind Advertising Ltd 1998-2018