Aimia (Canada)


Aimia is the world's biggest loyalty marketing agency, operating rewards programmes for airlines and other companies in several markets across the globe. It was formed in 2009 from the acquisition of CRM and loyalty marketer Carlson Marketing Group by Canadian company Aeroplan, which already controlled several global rewards schemes including Air Canada's frequent flyer programme, Air Miles in the Middle East and UK-based Nectar, the coalition loyalty programme for Sainsbury's, BP, EasyJet and other major marketers. Following the acquisition, Carlson steadily reduced its involvement in traditional CRM to concentrate exclusively on the loyalty segment. That eventually prompted the full change of name to Aimia in 2011. Since then the group has continued to expand its global footprint, launching or acquiring stakes in similar schemes including AeroMexico's Club Premier and Prismah of Brazil. In 2014, it took charge of Malaysian carrier AirAsia's BIG Loyalty scheme. It also runs customer loyalty or employee reward programmes for individual corporate clients. Group revenues for 2015 were almost C$2.5bn. Canada accounted for just over half that figure, and the UK for around a third. Rupert Duschesne is CEO. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 4th May 2016

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