The local outpost of BBDO is one of Canada's leading creative agencies. The main agency is in Toronto, partnered by a second outpost in Quebec (formerly Nolin BBDO, now BBDO Montreal). BBDO Canada was Strategy magazine's Agency of the Year for both 2011 and 2012. However a string of senior executive departures in 2014 and 2015 was capped by the resignation of long-serving CEO Gerry Frascione to launch a new project of his own. He was succeeded by former Leo Burnett COO Dom Caruso, who restructured the team and folded the previously separate local office of Proximity back into the main agency. BBDO's Canadian business was created from a series of acquisitions, including Baker Lovick and Canada's first advertising agency McKim, founded in 1899. See also the Adbrands profile of the main BBDO Worldwide network. Adbrands does not currently offer a business profile for BBDO Canada but subscribers may access account assignments and contact information for the agency. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Which clients does BBDO Canada handle? Find out more from the Adbrands Account Assignments database
Who are the competitors of BBDO Canada? See ranking of Canada's Leading Advertising Agencies
Capsule checked 6th April 2018
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 22nd Nov 2018: Ads of the Week "Born To Move". Here's another respite from the Christmas deluge with this superb film for Bayer's footcare brand Dr Scholl's from BBDO Toronto. It's a fabulously simple concept but deceptively complicated to deliver, telling the tale of one woman's life (or perhaps two) from infancy to adulthood only by showing her feet. It's literally only feet, yet the two and a half day shoot involved 70 set-ups, eight lead females including four infants, six male cast and several extras. Fabulous work. Happy holidays!
Adbrands Weekly Update 16th Feb 2017: Ads of the Week: "Notes: A Life Story". Better get the tissues handy for this deeply moving emotional rollercoaster from BBDO Toronto for Take Note, a Canadian stationery retailer. It's a beautifully executed story, told entirely through handwritten notes. You know the thing: boy meets girl, boy wins girl etc etc. You'll laugh, you'll cry, you'll probably buy a better pen.
Adbrands Weekly Update 19th Mar 2015: There were musical chairs at two of Canada's top network agencies. Long-serving BBDO Canada CEO Gerry Frascione is leaving to pursue a new entrepreneurial start-up project. He has been replaced by Dom Caruso, a former leader of BBDO Canada who has spent the past four years as president & COO of Leo Burnett Canada alongside CEO Judy John. His duties at Burnett have been split between chief strategy officer Brent Nelsen and general manager David Kennedy.
Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.
New to the industry? See here for a brief summary of how the agency business is structured.
All rights reserved © Mind Advertising Ltd 1998-2019