DDB Canada : advertising & marketing assignments

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Selected DDB Canada advertising

The local outpost of DDB, formerly Palmer Jarvis DDB, is one of Canada's leading creative agencies, with offices in Toronto, Vancouver, Edmonton and Montreal. The latter office opened in 2014, replacing an earlier partnership with independent Bleu Blanc Rouge. Widely recognised as one of the country's top agencies, DDB has been named Agency of the Year nine times by local trade magazine Strategy since 2000, most recently for 2014. At a global level it was Canada's most awarded agency in the 2013 Gunn Report, and has featured among the Top 50 no less than eight times, more than any other local shop (though not in 2016, an unusually weak year for the agency). It offers a broad range of services, either inhouse (for example, healthcare, shopper marketing, youth marketing and PR) or through linked agencies such as digital shop Tribal, shopper marketer Tracy Locke. There is also an inhouse PR unit. In 2015, the existing office of Rapp in Canada adopted the new name of Track DDB and was more closely integrated with the main agency. Design agency Karacters rebranded in 2017 as Twice. DDB Ignite is an accelerator programme operated by all DDB's Canadian offices to support disruptive start-up businessess. Affiliated creative boutique Red Urban, traditionally aligned with the DDB Group elsewhere, operates as a standalone business in Canada because of conflicting automobile clients. Frank Palmer - whose Palmer Jarvis agency in Vancouver was acquired by DDB in 1998 to form the current business - finally stepped down at the end of 2018. Lance Saunders was appointed as president & COO in 2015, but departed the business in 2019. Brent Choi joined the agency from JWT as CEO and chief creative officer. See also the Adbrands profile of the main DDB Worldwide network.

Which clients does DDB Canada handle? Find out more from the Adbrands Account Assignments database

Who are the competitors of DDB Canada? See ranking of Canada's Leading Advertising Agencies

Capsule checked 29th January 2019

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 16th Jul 2015: Omnicom appears to be rolling out a dramatic reduction of its global Rapp network. Following the elimination by WPP of the Y&R name in English-speaking Canada, Omnicom has followed suit by shuttering the Rapp brand locally. Instead that office has rebranded as Track DDB, in a similar move to the renaming of Rapp Germany earlier in the year. Other selected Rapp offices around the world will be realigned under the Track DDB name to strengthen the main network's CRM capabilities. Omnicom plans to split out the remaining Rapp network as a separate full-service agency, severing ties with DDB, into which it currently reports. As of this morning Rapp's website listed only nine offices globally, compared to around 50 a year ago. Separately, DDB Canada's ShopperDDB unit adopted the Tracy Locke name, aligned with Omnicom's US promotional marketing agency of the same name.

Adbrands Weekly Update 18th Sep 2014: Volkswagen consolidated creative duties in Canada into the local arm of its global partner DDB. The business had been handled by DDB's digital affiliate Red Urban and Palm+Havas. DDB Canada has in turn resigned its existing auto client Subaru

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