FCB Canada : advertising & marketing assignments

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FCB Canada regained its old name during 2014 after eight years under the Draftfcb banner. It is one of Canada's biggest integrated agencies, with offices in Toronto and Montreal. Perhaps unexpectedly, performance has been very strong in recent years: in 2018 it was Canada's most awarded agency for the second consecutive year, largely as a result of a multi-award-winning campaigns for the Canadian Down Syndrome Society, PFLAG and other charitable associations. It also houses a local outpost of FCB Health as well as sister agency Fuel Advertising, which tends to specialise in retail accounts. Paul Mead retired as group CEO in 2014; Tyler Turnbull is now CEO, with Tim Bowen as chairman. A data and CRM unit, originally branded as Rivet, still operates in Canada alongside the main FCB outpost, now under the name FCB/Six. Other outposts of what was once a global Rivet network have been shuttered. Another unit, Segal Licensing, represents licensing and merchandising rights for major entertainment and consumer brands . See also the Adbrands profile of the main FCB Worldwide network. Adbrands does not currently offer a business profile for FCB Canada but subscribers may access account assignments and contact information for the agency. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 27th September 2018

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