FCB Canada regained its old name during 2014 after eight years under the Draftfcb banner. It is one of Canada's biggest integrated agencies, with offices in Toronto and Montreal. Perhaps unexpectedly, performance has been very strong in recent years: in 2018 it was Canada's most awarded agency for the second consecutive year, largely as a result of a multi-award-winning campaigns for the Canadian Down Syndrome Society, PFLAG and other charitable associations. It also houses a local outpost of FCB Health as well as sister agency Fuel advertising, which tends to specialise in retail accounts. Paul Mead retired as group CEO in 2014; Tyler Turnbull is now CEO, with Tim Bowen as chairman. A data and CRM unit, originally branded as Rivet, still operates in Canada alongside the main FCB outpost, now under the name FCB/Six. Other outposts of what was once a global Rivet network have been shuttered. Another unit, Segal Licensing, represents licensing and merchandising rights for major entertainment and consumer brands . See also the Adbrands profile of the main FCB Worldwide network. Adbrands does not currently offer a business profile for FCB Canada but subscribers may access account assignments and contact information for the agency. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Capsule checked 27th September 2018
Which clients does FCB Canada handle? Find out more from the Adbrands Account Assignments database
Who are the competitors of FCB Canada? See ranking of Canada's Leading Advertising Agencies
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries.
Adbrands Daily Update 20th Jun 2019: Interpublic's Grand Prix haul continued on Day 3 of Cannes with two top prizes to FCB, adding to the three already collected by McCann and Momentum. FCB New York collected the Grand Prix for Direct with its cheeky "Whopper Detour" mobile campaign for Burger King. The agency created a GPS map of all arch-rival McDonald's 14,000 outlets in the US. When users of the Burger King app passed within 600 feet of one of those branches, they were sent a direct message offering a BK Whopper instead for just one cent, with directions to the nearest outlet. Meanwhile, FCB/Six Toronto collected the Creative Data strategy Grand Prix for "Go Back to Africa", for travel company Black & Abroad, which specialises in holidays for African-American customers. The agency monitored social media for anyone posting the hate message "go back to Africa", and then responded with a barrage of beautiful images from all 54 African nations. "It hijacks real hate as it happens in real time and then hyper-targets it with art from African countries," said the judges. "In this digital age we see a lot of negative fake news, but [this campaign] tackled this issue in a bold, impactful way and changed the message."
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