Lg2 claims to be the largest independent creative agency in Canada, but tends to specialise in Francophone marketing for the Quebec region. It manages a large roster of local, mainly French-speaking clients in and around the state, but opened its first office in English-speaking Canada in Toronto in 2014. Though small, Lg2 punches above its weight creatively, featuring regularly among Canadian national awards rankings. It was Agency of the Year for 2015 at Canada's Clio awards, and the single most awarded agency at Marketing Canada's annual event that year. It won its first ever Cannes Lion in 2012 with a campaign for snack client Krispy Kernels. Branding and design offshoot Lg2 Boutique was launched at the end of 2013. The agency also offers a variety of other artisitic disciplines including architectural design. Launched in 1991, the business is still owned by founders Sylvain Labarre and Paul Gauthier (the L and G of the company name). Claude Auchu is group CEO. The agency is now a member of global independent agency network Worldwide Partners Inc.
Capsule checked 6th July 2020
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