McCann Canada advertising & marketing assignments

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Selected McCann Canada advertising

Known until 2016 as MacLaren McCann, McCann Toronto is the main outpost of the McCann Worldgroup in Canada. There are also regional offices in Quebec (the former Marketel McCann, now McCann Montreal) and Calgary and the local arms of marketing services specialists MRM, Momentum and McCann Health. Under-par performance in recent years led to a complete overhaul of the management team in 2015: long-serving CEO Doug Turney retired and was succeeded by David Leonard, recruited from DDB. Darren Clarke was poached from Taxi to be chief creative officer. There was another complete overhaul in 2019 following the departure of both Leonard and Clarke as well as other senior managers. Simon Sikorski was appointed as CEO, while Josh Stein was named as chief creative officer. This is one of Canada's oldest agencies, first founded as the Toronto office of Detroit's Campbell-Ewald in the 1915 to handle GM business. General manager Jack MacLaren bought out the business in 1935, naming it MacLaren advertising, although it continued to serve as C-E's Canadian affiliate. By the time of his death in 1955 it was Canada's biggest agency. It became part of Interpublic's Lintas network in 1988, the same year that the existing local McCann Erickson outpost bought local rival Foster advertising. MacLaren Lintas and Foster/McCann-Erickson merged in 1995 to form the present agency. See also the Adbrands profile of the McCann Worldgroup network.

Capsule checked 17th July 2020

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Recent stories from Adbrands Update:

Adbrands Social Media 15th Aug 2019: "Barely High is Still Too High". Decriminalisation of pot in Canada (and the US) is probably a positive move, but it creates a whole set of additional problems. Not least the tendency to drive when off your trolley. The stoner's great excuse of course is "but I'm barely high at all". The Government of Ontario wants you to know that "barely high" is still too high to drive, especially until the police get a weed breathalyser that can accurately measure pot impairment. All this is a potential boon to advertising agencies, eliciting campaigns like this funny series from McCann Toronto. We can expect many more ads from decriminalised markets to increase awareness of the dangers of drug driving to the same level as drink driving.

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