McCann Canada : advertising & marketing assignments

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Selected McCann Canada advertising

Known until 2016 as MacLaren McCann, McCann Toronto is the main outpost of the McCann Worldgroup in Canada. There are also regional offices in Quebec (the former Marketel McCann, now McCann Montreal), Vancouver and Calgary and the local arms of marketing services specialists MRM, Momentum and McCann Health. Under-par performance in recent years led to a complete overhaul of the management team in 2015: long-serving CEO Doug Turney retired and was succeeded by David Leonard, recruited from DDB. Darren Clarke was poached from Taxi to be chief creative officer. This is one of Canada's oldest agencies, first founded as the Toronto office of Detroit's Campbell-Ewald in the 1915 to handle GM business. General manager Jack MacLaren bought out the business in 1935, naming it MacLaren Advertising, although it continued to serve as C-E's Canadian affiliate. By the time of his death in 1955 it was Canada's biggest agency. It became part of Interpublic's Lintas network in 1988, the same year that the existing local McCann Erickson outpost bought local rival Foster Advertising. MacLaren Lintas and Foster/McCann-Erickson merged in 1995 to form the present agency. See also the Adbrands profile of the McCann Worldgroup network. Adbrands does not currently offer a business profile for Lowe Canada but subscribers may access account assignments and contact information for the agency. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Who are the competitors of McCann Canada? See ranking of Canada's Leading Advertising Agencies

Capsule checked 8th August 2018

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