Known until 2016 as MacLaren McCann, McCann Toronto is the main outpost of the McCann Worldgroup in Canada. There are also regional offices in Quebec (the former Marketel McCann, now McCann Montreal), Vancouver and Calgary and the local arms of marketing services specialists MRM and Momentum. Under-par performance in recent years led to a complete overhaul of the management team in 2015: long-serving CEO Doug Turney retired and was succeeded by DDB's David Leonard. Darren Clarke was poached from Taxi to be chief creative officer. This is one of Canada's oldest agencies, first founded as the Toronto office of Detroit's Campbell-Ewald in the 1920s to handle GM business. General manager Jack MacLaren bought out the business in 1935, naming it MacLaren Advertising, although it continued to serve as C-E's Canadian affiliate. By the time of his death in 1955 it was Canada's biggest agency. It became part of Interpublic's Lintas network in 1988, the same year that the existing local McCann Erickson outpost bought local rival Foster Advertising. MacLaren Lintas and Foster/McCann-Erickson merged in 1995 to form the present agency. See also the Adbrands profile of the McCann Worldgroup network. Adbrands does not currently offer a business profile for Lowe Canada but subscribers may access account assignments and contact information for the agency. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Which clients does MacLaren McCann handle? Find out more from the Adbrands Account Assignments database
Who are the competitors of MacLaren McCann? See ranking of Canada's Leading Advertising Agencies
Capsule checked 16th June 2016
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