Ogilvy Group Canada

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Selected Ogilvy Canada advertising

Not to be confused with either the famous Canadian department store or insurance agency both of the same time, the local outpost of Ogilvy & Mather is one of Canada's leading creative agencies, with offices in Toronto and Montreal. Until 2017 there were also separate outposts of OgilvyOne and other satellites, but these are being absorbed into the main agency in a network-wide restructuring. Ogilvy Healthworld remains separate. Long-serving group CEO Dennis Stief retired at the end of 2016, to be succeeded by Laurie Young, previously managing director, Ogilvy Toronto. Brian Murray is CCO. Ogilvy's first Canadian office opened in 1960, a decade or so after David Ogilvy founded what is now Ogilvy & Mather in New York. However, it never quite matched the standards of its parent until rejuvenated in the mid-1970s by a trio of English managers who, to publicise the agency's greatly improved output famously broke the founder's golden rule of never entering creative competitions, becoming the first O&M office ever to do so. The agency also grabbed headlines in the mid 2000s with the conception and subsequent global roll-out of Dove's Campaign For Real Beauty. See also the Adbrands profile of the main Ogilvy Worldwide network. Adbrands does not currently offer a business profile for Ogilvy Canada but subscribers may access account assignments and contact information for the agency. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Who are the competitors of Ogilvy Canada? See ranking of Canada's Leading Advertising Agencies

Capsule checked 3rd October 2017

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 30th Jun 2016: Ads Of The Week "My Beauty My Say". Ogilvy & Mather's latest global ad for Dove adopts a more aggressive stance than usual, perhaps to stand above the myriad other campaigns that have joined the self-esteem bandwagon over the past decade. Whereas previous ads in Dove's long-running campaign have tended to pick over the nature of female self-perception, this latest offers no apologies or doubt or explanation. "I am what I am," these women argue. "Deal with it." Nicely done.

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