Not to be confused with either the famous Canadian department store or insurance agency both of the same time, the local outpost of Ogilvy & Mather is one of Canada's leading creative agencies, with offices in Toronto, Montreal and Quebec. Until 2017 there were also separate outposts of OgilvyOne and other satellites, but these have been absorbed into the main agency in a network-wide restructuring. Only Ogilvy Healthworld remains separate. Long-serving group CEO Dennis Stief retired at the end of 2016, to be succeeded by Laurie Young, previously managing director, Ogilvy Toronto. She too departed in 2019, and Arthur Fleischmann was appointed as group CEO of both Ogilvy and sister agency John St. John Killam is CEO of the main Toronto agency. Brian Murray is CCO. Ogilvy's first Canadian office opened in 1960, a decade or so after David Ogilvy founded what is now Ogilvy & Mather in New York. However, it never quite matched the standards of its parent until rejuvenated in the mid-1970s by a trio of English managers who, to publicise the agency's greatly improved output famously broke the founder's golden rule of never entering creative competitions, becoming the first O&M office ever to do so. The agency also grabbed headlines in the mid 2000s with the conception and subsequent global roll-out of Dove's Campaign For Real Beauty. It continues to serve as one of the main stewards of Dove's global marketing. See also the Adbrands profile of the main Ogilvy Worldwide network.
Capsule checked 29th October 2019
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Who are the competitors of Ogilvy Canada? See ranking of Canada's Leading Advertising Agencies
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries.
Recent stories from Adbrands Update:
Adbrands Weekly Update 30th Jun 2016: Ads Of The Week "My Beauty My Say". Ogilvy & Mather's latest global ad for Dove adopts a more aggressive stance than usual, perhaps to stand above the myriad other campaigns that have joined the self-esteem bandwagon over the past decade. Whereas previous ads in Dove's long-running campaign have tended to pick over the nature of female self-perception, this latest offers no apologies or doubt or explanation. "I am what I am," these women argue. "Deal with it." Nicely done.
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