Rethink (Canada)

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Rethink is one the largest remaining independent advertising and design agencies in Canada, with offices in Vancouver, Toronto and, from 2015, Montreal. It was launched in 1999 in Vancouver by three senior staffers from the former Palmer Jarvis agency, who jumped ship to open their own business shortly after their employer was acquired by DDB. The Toronto office opened in 2010. Rethink has retained a reputation as one of the country's top creative agencies ever since, although its clients tend to be Canadian businesses rather than multinational accounts. The agency is perhaps best-known for its work for local brewing giant Molson, especially a series of ads featuring the iconic Molson Canadian red fridge, offering a free beer to anyone who says "I Am Canadian" in any one of six languages. Rethink was runner-up in Strategy magazine's 2017 Agency of the Year awards. It is still led by founders Chris Staples, Ian Grais and Tom Shepansky, and jointly owned by them and a team of 12 other partners. Adbrands does not currently offer a business profile for Rethink but subscribers may access account assignments and contact information for the agency. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Who are the competitors of Rethink? See ranking of Canada's Leading Advertising Agencies

Capsule checked 18th August 2017

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