Rogers Communications (Canada)

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Rogers is Canada's second-biggest communications group (behind BCE), and one of its best-known and most iconic businesses. It is the country's leading wireless and cable TV provider. Assembled by founder Ted Rogers in a series of bold acquisitions since the 1960s, it was one of the first companies worldwide to assemble a "quad play" offering which encompasses both wireless and fixed line telecoms, as well as cable and internet. Rogers is also involved in radio and print media as well as video sales and rentals. The group was led by its founder right up until his death at the end of 2008, and is still controlled by his family. Even without Rogers himself at its head, the business is well-positioned to maintain its commanding position in Canada's communications sector. 

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Subscribers may access the following website links:

Rogers website


Rogers Wireless Fido
Rogers Cable Chatelaine
Rogers Video Flare
Marketing Magazine Macleans


Canadian Business

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 20th Oct 2016: Canadian telecoms and media giant Rogers said Guy Laurence has stepped down abruptly after three years as CEO. No reason was given for Laurence's departure, but net profits for the latest quarter more than halved, despite a small increase in revenues and good growth in the mobile division. The decline reflects write-offs against failed streaming service Shomi, a would-be rival to Netflix that failed to find an audience. Laurence will be replaced as CEO by Joe Natale, a former head of rival telecoms group Telus.

Adbrands Weekly Update 6th Nov 2014: Upstart media group Vice unveiled its latest partnership with a more traditional established peer, announcing a $100m joint venture with Canadian group Rogers to develop Canadian-focused news and entertainment content. Rogers is Canada's second largest communications group and the local leader in mobile and cable TV. Vice will oversee the daily management of a newly created "state of the art" studio in Toronto, whose output will be distributed primarily via Rogers' various broadcast platforms. It could also lead to the launch of Vice's first branded TV channel in Canada. The group is in similar negotiations for the US with local partner A&E Networks. Vice's other content and investment partners include HBO, for whom it produces a youth-oriented current affairs show, and 21st Century Fox. Vice founder and CEO Shane Smith said "This is a total experiment. People have been talking about a convergence of mobile, online and TV for a long time, and I believe we are going to be the first to ever program one."

Adbrands Weekly Update 28th Aug 2014: Two of Canada's leading media groups have teamed up to launch their own rival to Netflix. Rogers and Shaw will launch new service Shomi in November, offering on-demand streaming via mobile devices, online or via the Xbox 360 network. At launch it will offer around 11,000 hours of TV content as well as 1,200 movies for a monthly subscription of C$8.99. Although there is some overlap with content also offered by Netflix a large proportion will be exclusive to Shomi.

Adbrands Weekly Update 29th May 2014: The new CEO of Canadian media & telecoms group Rogers announced a complete overhaul of the company's management structure, designed to provide greater agility. Guy Laurence joined Rogers at the end of last year from Vodafone UK, and the new structure bears a passing resemblance to that of his former employer. "When you remove overlap and reduce bureaucracy, and you create agility, then it takes less people in management," Laurence told the media. "So there will be job losses at the management level. No doubt of this." Among the most noticeable changes were the abrupt departures of top group marketers John Boynton and Shelagh Stoneham, and the creation of new roles of group COO Mike Adams and Rogers Media's SVP marketing Dale Hooper. They become chief customer officer and chief brand officer respectively. Former BlackBerry marketing head Frank Boulben joins the company as chief strategy officer.

Adbrands Weekly Update 20th Mar 2014: Canadian telecoms and cable group Rogers Communications, one of the country's top advertisers, reappointed Publicis as its lead agency following a three month review contested by seven other agencies. Publicis has held the account for the past seven years, and has now had its brief widened to cover Francophone marketing and other disciplines. Proximity retains CRM. The pitch had particular significance for Duncan Bruce, Publicis Canada's chief creative officer and now president. It was his first without brother Andrew Bruce, promoted to Publicis North America CEO last year. "It was the first time in 15 years I have presented without my brother," he said. "It felt like I was presenting without my right arm."

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