Taxi : advertising & marketing assignments

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Selected Taxi advertising

Taxi is a highly regarded creative agency with three offices in Canada, as well as two in the US. In a surprise development in 2015, it absorbed the existing operations of sister agency Y&R in Toronto and Vancouver. Taxi also has outposts in New York and Chicago, but an attempt to establish a presence in Europe, in Amsterdam, was less successful and was shuttered in 2012. The business was founded in Montreal in 1992 by Paul Lavoie, previously creative director at Cossette, along with several partners. It quickly established a reputation as one of the country's top creative agencies, picking up a string of awards and as well as five Agency of the Year accolades. A US outpost was launched in 2005, and in 2010 the group was acquired by WPP. It retained standalone status, aligned with the Y&R network. There was some management upheaval during 2017, including the departure of founder and chief creative officer Lavoie. Jordan Doucette and Jeff MacEachern were named as joint CCOs, but they too both left the agency soon afterwards. Rob Guenette remains as CEO. Adbrands does not currently offer a business profile for Taxi but subscribers may access account assignments and contact information for the agency. See also the Adbrands profile of the main Young & Rubicam Brands network. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Who are the competitors of Taxi? See ranking of Canada's Leading Advertising Agencies

Capsule checked 29th March 2018

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 9th July 2015: Y&R Brands announced the effective suspension of the Y&R brand in English-speaking Canada. Its existing offices in Toronto and Vancouver are being merged into separately branded Taxi, already aligned with the group. The combined business will be overseen by Taxi chairman & CCO Paul Lavoie and CEO Rob Guennette. Y&R Canada has been without its own CEO since the departure of Chris Jordan last year. Its Calgary office now operates under the banner of Ford agency Blue Hive. Francophone agency Saint-Jacques Vallee Y&R in Montreal will be the last outpost of the main Y&R brand.

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