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Top Advertising Agencies in Canada

There is no accepted ranking of Canada's top advertising agencies by billings. The closest is a ranking by the number of creative awards collected during the course of the year, compiled by local trade magazine Strategy:

Strategy Magazine's "Most Creative Agencies" in Canada 2018

Cossette FCB
Cossette FCB

Cossette is Canada's leading Francophone agency, dominating Quebec's ad market for more than 30 years. The group also has subsidiaries in English-speaking Canada. Until recently the core business within marketing group Vision7, it was acquired in 2014 by Chinese group BlueFocus.

Though it still keeps a lowish profile creatively speaking in the US, FCB's Canadian outpost has enjoyed considerable success in awards shows in recent years. The main agency is partnered by CRM satellite FCB/Six formerly known as Rivet.

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Rethink Lg2
Rethink Lg2

Rethink is an independent advertising and design agency with offices in Vancouver and Toronto. It was launched in 1999 in Vancouver by three senior staffers from the Palmer Jarvis agency, who jumped ship to launch their own business shortly after their employer was acquired by DDB.

Lg2 is an independent agency specialising in Francophone marketing for the Quebec region. Though small, Lg2 punches above its weight creatively, featuring regularly among Canadian national awards rankings. It was founded in 1992, and is still run by, Sylvain Labarre and Paul Gauthier.

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Sid Lee Bensimon Byrne
Sid Lee Bensimon Byrne

One of Canada's most admired creative boutiques, Sid Lee has gradually expanded its presence to international markets as well following acquisition by the Japanese marketing giant Hakuhodo. However Montreal remains its spiritual home.
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Toronto's Bensimon Byrne is Canada's oldest and biggest remaining fully independent agency. It has enjoyed considerable success in the past couple of years with work for HIV charity Casey House. The main agency is partnered by digital shop OneMethod and PR agency Narrative.
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BBDO Ogilvy
BBDO Canada Ogilvy Canada

Headquartered in Toronto, BBDO also has offices in Calgary and Montreal (as Nolin BBDO). It was formed from a series of acquisitions, including Baker Lovick and Canada's oldest ad agency McKim, founded in 1899. BBDO Canada was Strategy magazine's Agency of the Year for 2011.
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Ogilvy is one of Canada's leading agencies. Its existing offices in Toronto and Montreal were joined in 2018 by an outpost in Quebec with the acquisition of Brad. In the 2000s, Ogilvy Canada conceived the global Campaign For Real Beauty for Unilever's personal care brand Dove.

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DDB Leo Burnett
DDB Canada Leo Burnett Canada

The local arm of DDB, formerly Palmer Jarvis DDB, has offices in Toronto, Vancouver, Edmonton and Montreal. Widely recognised as one of the country's top agencies, DDB has won more international awards than any other Canadian agency.

The Toronto outpost of Leo Burnett vies with DDB for the title of Canada's most creative agency, and has enjoyed a run of success in the past couple of years. It was the network's own Agency of the Year for 2011 in its annual inhouse awards, as well as runner-up in local trade magazine Strategy's creative report card for 2014.

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See also

MDC Partners Aimia

Top Media Agencies in Canada

Top 5 2013 Other Leading Agencies
OMD M2 Universal Media Experts
ZenithOptimedia Cossette / Jungle Media Carat
MediaCom Starcom MediaVest Havas Media
Mindshare Genesis Vizeum Initiative
PHD MEC Maxus

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