Union is the current name, adopted in 2012, for a Toronto-based agency which has undergone several changes of brand in the past few years. Originally known as Zig, it was absorbed into the global network of celebrated US hot-shop Crispin Porter & Bogusky in 2010. However, that role became increasingly uncomfortable, as conflicts with CP&B's US client roster either lost the Canadian agency existing accounts or prevented it pitching for others. It split off from the CP&B network in 2012, although links remain and it continues to be owned by holding company MDC Partners. Sub Nijjar is president. Following several account gains the agency absorbed MDC stablemate Trapeze in 2014, and opened an office in Montreal in 2015. See also the Adbrands profiles of the main Crispin Porter Bogusky agency and of MDC Partners. Adbrands does not currently offer a business profile for CPB Canada but subscribers may access account assignments and contact information for the agency. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Which clients does Union handle? Find out more from the Adbrands Account Assignments database
Who are the competitors of Union? See ranking of Canada's Leading Advertising Agencies
Capsule checked 27th May 2016
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 28th May 2015: Ads Of The Week: "Orange Square". They may be processed as hell but they taste like heaven in the right setting. MDC Partners' Canadian agency Union plays mind games with orange squares in a new set of ads for Kraft Singles. This one will get your tastebuds tingling, and there are two more over at Facebook.
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