VMLY&R Canada advertising & marketing assignments

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Y&R - or rather VMLY&R as it is now - no longer has any branded operations in Canada. This was one of the first international outposts of the Young & Rubicam agency, which established an outpost there as long ago as 1932, only a few years after opening its doors in New York. However, the agency began scaling down its operations there in 2014, when its office in Calgary was absorbed into sister shop Blue Hive to take over control of the local Ford account. Chris Jordan, Y&R's president & CEO since 2002, left the agency abruptly soon afterwards and was temporarily succeeded by a five person executive committee. In a surprise development the following year, the network's main offices in Toronto and Vancouver were both folded into separately branded sister agency Taxi under the latter's management team. That left Francophone agency St Jacques Vallee Y&R in Montreal as the last remaining bearer of the network brand in Canada. It too was absorbed into Taxi in 2016.

Capsule checked 17th August 2021

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Recent stories from Adbrands Update:

Adbrands Weekly Update 9th July 2015: Y&R Brands announced the effective suspension of the Y&R brand in English-speaking Canada. Its existing offices in Toronto and Vancouver are being merged into separately branded Taxi, already aligned with the group. The combined business will be overseen by Taxi chairman & CCO Paul Lavoie and CEO Rob Guennette. Y&R Canada has been without its own CEO since the departure of Chris Jordan last year. Its Calgary office now operates under the banner of Ford agency Blue Hive. Francophone agency Saint-Jacques Vallee Y&R in Montreal will be the last outpost of the main Y&R brand.

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