Zulu Alpha Kilo is a highly regarded independent owned and run by admired creative director Zak Mroueh. He launched the agency in 2008 after a nine year stint as the top creative at Taxi. He was widely credited with putting that agency on the map as a creative force before his departure in 2007. Intended at first to be little more than a boutique agency, ZAK has expanded considerably as a result of major account wins including Bell and Audi. Controversially, it resigned the Coca-Cola account after four years in 2014, on the grounds that it wasn't the right fit. The agency maintains a a strictly limited client list and a determinedly low-key presence at least in terms of promoting itself. Instead ZAK has adopted a position as a sort of tongue-in-cheek spokesman for the industry as a whole, launching a series of campaigns mocking the less acceptable aspects of the business, for example, pretentious agency websites or, in a widely admired move, those clients who demand "on spec" creative work for free. Branded content unit Zulubot launched in 2014, and is responsible for many of these satirical films. In 2016, Ad Age selected ZAK as its Small Agency of the Year. Adbrands does not currently profile Zulu Alpha Kilo but subscribers may access account assignments and contact information for the agency. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
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Who are the competitors of Zulu Alpha Kilo? See ranking of Canada's Leading Advertising Agencies
Capsule checked 5th May 2016
Recent stories from Adbrands Weekly Update:
Adbrands Social Media 30th Mar 2018: "Coffee with Neighbours". How well do you know *your* neighbour? For Canada's leading coffee shop chain Tim Hortons, agency Zulu Alpha Kilo invited random householders to come have a coffee with a neighbour they'd never met before. Inevitably, it's all a bit awkward to start with, but then everyone ends up being the best of pals. That's a big positive, especially in a neighbourhood like this one where everyone comes from different racial or national backgrounds. It's a sweet, and commendable, idea. We should all try it.
Adbrands Weekly Update 26th May 2016: Ads of the Week: "The Surprise". Here's a lovely little film from Canadian independent Zulu Alpha Kilo for financial services client Interac. It's beautifully observed - I think we all know what this kid is going through - and the final surprise is a real charmer. Even if it just proves that, actually, parents don't actually understand their children at all!
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