Philip Morris International

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Philip Morris International (PMI) is the biggest tobacco company outside the United States and China, with a portfolio which includes global titans Marlboro and L&M - the #1 and #3 cigarette brands worldwide - as well as Bond Street, Parliament, Chesterfield and numerous local brands including Indonesia's Sampoerna and Dji Sam Soe. Operating in around 180 countries, it is the overall global #2 (after CNTC of China) with around 14% market share. Nevertheless, in 2016, the company vowed to work towards the gradual elimination of conventional cigarettes in favour of less harmful alternatives. Key to this goal is roll-out of the hybrid electronic device IQOS, first launched in Japan and selected European cities in 2015, which claims to reduce harmful by-products of burning tobacco by 95%. These use tobacco units marketed under the Heets brand. PMI is now a standalone company, spun off from parent group Altria in 2008, and entirely separate from Philip Morris USA which manages Marlboro and other brands in the United States. Under the terms of its separation from Philip Morris USA, PMI is prohibited from establishing a presence in the United States. However, it can conduct business elsewhere in North America, and in 2008 agreed to acquire Rothmans of Canada, giving it more than one-third share of the tobacco market in that country. Group revenues for 2015 were $28.75bn (or $78.1bn including excise tax). The EMEA region accounts for more than half of sales, and Marlboro alone accounts for just over a third of total volumes, which fell 3% to 798bn units in 2017. Louis Camilleri is chairman; Andre Calantzopoulos is CEO. See Tobacco Sector index for other companies. Adbrands no longer offers a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Who are the competitors of PMI? See Tobacco Sector for other companies

Capsule checked 28th September 2018

Recent stories from Adbrands Update:

Adbrands Weekly Update 8th Dec 2016: In one of the most startling turnaround announcements for years by a major marketer, the head of the world's biggest international tobacco company has vowed to work towards the gradual elimination of conventional cigarettes in favour of less harmful alternatives. Launching the new IQOS smokeless ecig in the UK, Philip Morris International's CEO Andre Calantzopoulos told the BBC "I believe there will come a moment in time where I would say we have sufficient adoption of these alternative products to start envisaging, together with governments, a phase-out period for cigarettes. I hope this time will come soon." The IQOS system heats - but doesn't burn - actual tobacco to create a vapour, a process which appears to reduce toxins by 90% compared to conventional cigarettes. Other ecig products use a liquid derived from tobacco rather than the plant itself.

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