Alibaba Group (China)

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Alibaba, now the world's biggest ecommerce company by gross merchandise volume, is one of China's most impressive business success stories. Founded in 1999 by former English teacher Jack Ma, it has grown to become the country's most valuable internet company, and one of China's few major commercial enterprises not controlled by the state. The Alibaba corporate name is used mainly for the group's international wholesale trading portal. Its biggest single business is now domestic ecommerce site, the Chinese equivalent to eBay and Amazon, linking individual sellers and buyers, while counterpart is a shopfront for more established brands and outlets, and offers time-limited flash sales. In 2009, the group launched promotional shopping festival "Singles Day" for the first time. Held on 11th November each year across all group sites, it has grown to become the world's biggest retail event. Gross sales in 2017 set a new record of over $25bn in 24 hours. A separate part-owned group subsidiary, Ant Financial Services, runs payment platform Alipay and online bank MYbank. The group also controls various local digital media and entertainment assets, and acquired famed regional newspaper the South China Morning Post at the end of 2015. In 2017 Alibaba signed up to a 10-year sponsorship of the Olympics. A key milestone in Alibaba's development was the creation in 2005 of a strategic share-swap with Yahoo Inc, and acquisition of the US company's local operations in China. By the mid-2010s, Yahoo Inc's single most valuable asset was its minority shareholding in Alibaba. Founder Ma remains executive chairman of Alibaba with Daniel Yong Zhang as CEO. Revenues for the year to March 2017 were RMB 158bn (approx $23.5bn). Gross sales volumes through group-owned sites were almost RMB 3.8 trillion ($560bn) that year, higher than any other ecommerce company, and Alibaba had more than 454m registered active buyers. Japanese group Softbank controls just under a third of Alibaba's equity, while Yahoo still has 15%. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Who are the competitors of Alibaba Group? See Retail Sector for other companies.  

Capsule checked 30th December 2016

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 31st May 2018: Technology brands continued to dominate in the 2018 edition of WPP's annual Brandz ranking, compiled by Kantar Millward Brown. Google still holds the top spot with a valuation of $302bn, up 23%, but Apple is closing fast with a 28% rise to just under $301bn. Amazon overtook Microsoft for the #3 spot, but both are still around $100bn behind the two leading brands by valuation, while Facebook was #6 on $162bn. The biggest change among the Top Ten was the arrival of of China's twin internet giants Tencent and Alibaba, ranked #5 and #9 respectively for 2018. Another Chinese brand, ecommerce company was the single biggest riser among the full Top 100 with an increase in valuation of 94%, though it remains for now way down the overall ranking at #59. There was also a big increase for Chinese alcoholic spirit Moutai, as well as the more familiar Paypal, Netflix and Gucci. New additions to the Top 100 included US cable company Spectrum, Uber, Instagram and another Chinese brand, courier company SF Express. The combined value of the Top 100 brands jumped by an astonishing 21% - its biggest ever increase - to $4,400bn. Download the full report at

Adbrands Weekly Update 16th Nov 2017: The "Olympics of ecommerce". That's how Alibaba CEO Daniel Zhang described his company's annual "Singles Day" online shopping festival. Gross purchase volumes on Alibaba hit a new record of around $25.3bn last Saturday, up 39% on the year ago period, while rival trader JD - also taking advantage of the general shopping fever - notched up its own best-ever volumes of $19.1bn. Alibaba's twin shopping portals Taobao and Tmall handled some 1.48bn transactions during the 24-hour promotional period. Like their Western counterparts eBay, Alibaba and JD don't generate that money themselves but as the middleman for third-party merchants, who range from multinational manufacturers like Nike or Samsung to individual traders. Alibaba said this year that six of its sellers topped sales of $150m on Saturday, 17 beat $75m each, and almost 170 exceeded $15m. 

Adbrands Weekly Update 12th Jan 2017: Blurring the lines between online and physical retailing, China's Alibaba Group has offered to acquired most of the shares it doesn't already own in local department store and shopping mall operator Intime for $2.6bn. Intime operates 29 stores and 17 malls in leading cities across China. Alibaba already controls a 28% stake, acquired in 2014. It aims to increase its holding to 74%, while Intime's founder Shen Guo Jun would retain the remaining equity.

Adbrands Weekly Update 17th Nov 2016: Let the seasonal shopping frenzy begin! With Western retailers' Black Friday on the horizon next week, Chinese online giant Alibaba set the tone for what we might expect with another record-breaking "Singles Day" shopping festival last Friday. Alibaba's annual 11.11 event has wholly transcended its origins as a celebration of staying single, in which shoppers were encouraged to reward themselves with a small gift. It's now the world's biggest retail event in which Chinese shoppers funnel vast sums of cash through the company's Taobao and TDmall online sites, encouraged by a plethora of promotional events and celebrity guest appearances. Around 100,000 different merchants took part this year and last year's record sales total was trashed within just a few hours. Total merchandise volumes for the day soared by almost a third to RMB 121bn, or around $18bn at current rates. In one single day. This year more than 80% of purchases were made on mobile devices.

Adbrands Weekly Update 17th Dec 2015: It's that Citizen Kane complex: some men just aren't happy unless they own a newspaper. Jack Ma, CEO of Chinese online giant Alibaba, is to follow in the footsteps of Amazon's Jeff Bezos, with the acquisition of a famous daily paper, in this case Hong Kong's storied South China Morning Post. An English language broadsheet first published in 1903, the Post is increasingly positioning itself as the Asia Pacific equivalent to the International New York Times (the old International Herald Tribune), offering a non-partisan worldview on China's political, economic and social development. The SCMP acquisition was made through Alibaba, though the two units will remain separate. In 2013, Jeff Bezos personally acquired the famed Washington Post paper.

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