China Mobile : advertising & marketing assignments

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Selected China Mobile advertising

China Mobile is the world's biggest mobile telecoms provider, with 885m subscribers by the end of 2017. As a result of the rapid expansion of the Chinese market since 2010, almost three-quarters of those customers now take 4G services, compared to none at all in 2013. The main commercial brand used for mobile services is "and!". The group operates through 31 wholly owned regional subsidiaries, each managing services in an individual province of this vast country, linked via a vast network of cellular base stations. China Mobile has strategic alliances with several Western companies including Vodafone and News Corp's Asian broadcast subsidiaries Phoenix and StarTV. It began offering Apple's iPhone to customers for the first time in 2014. It has also established a presence in neighbouring Asian markets including Pakistan, Taiwan and India. The company issued an IPO in 2000, but the Chinese government remains its biggest shareholder with around 73%. Shang Bing is chairman, with Li Yue as CEO. Revenues for 2016 were RMB 708bn (around $107bn), but profits remain below past highs as a result of China's slowing economy, and heavy capital investment in 4G network infrastructure. The group dominates the local wireless market with around 63% market share, but main competitors China Unicom and China Telecom, though predominantly fixed line providers, have themselves moved aggressively into 4G services as well in recent years. China Mobile has responded with its own move into fixed line broadband, signing up over 110m customers by the end of 2017. The business was actually created in 1997 from the spin-off of China Telecom's fledgling wireless service as a separate company headquartered in Hong Kong, and its subsequent acquisition of a series of smaller regional mobile providers. Adbrands no longer offers a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe. See also Telecoms sector index.

Who are the competitors of China Mobile? See Telecoms Sector

Who handles China Mobile's advertising? Find out more from the Adbrands Account Assignments database

Capsule checked 17th January 2018

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