Huawei (China)

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Huawei (pronounced "Wow-way") is truly a force to be reckoned with in global telecoms. It is now the world's biggest manufacturer of mobile infrastructure equipment, supplying all but five of the top 50 telecoms providers globally. More recently though, it has turned its attention to the consumer market, launching its own handsets with considerable success. In 2013, it became the global #3 in smartphones for the first time behind Samsung and Apple. In 2015, shipments topped 100m devices for the first time, more than 30m higher than 4th-placed countrymate Lenovo. (See latest figures here). On the back of this success it became the first Chinese brand to enter Interbrand's annual ranking of Best Global Brands in 2014. Almost incredibly the business was only established in 1987, and is still a private company owned collectively by its employees, rather than a state-owned enterprise. Founder Ren Zhengfei is CEO but shares management responsibility with a team of partners. Huawei also has a broad global footprint. Revenues for 2015 jumped by 35% to around $60bn. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Who are the competitors of Huawei? See Consumer Devices & Appliances for other companies

Capsule checked 22nd December 2016

Recent stories from Adbrands Weekly Update:

Adbrands Social Media 3rd Apr 2018: "Gal Gadot" Life just gets better and better for Gal "Wonder Woman" Gadot. Earlier this year she signed up as global "chief experience officer" for Chinese mobile brand Huawei (as well as for Revlon) and here's the first fruits of the partnership, a suitably phantasmagorical dreamscape from TBWA's Israeli outpost, LH\TBWA. Actually Gadot's been repping Huawei for several years back home in Israel, but her new-found Hollywood status must have made a big difference to her deal. We all already knew how to pronounce *her* surname (with the hard "t"). Now - at last - we also know to say "Wow-way", instead of "Whoo-are-way". 

Adbrands Weekly Update 4th May 2017: Samsung regained the top spot in global smartphones, according to latest figures from marketwatcher IDC, after being temporarily ousted from that position by Apple at the end of last year. Total global unit volumes were up 4% compared to the year ago quarter, proving there's still room for further growth in the sector after last year's slowdown. Samsung shipped 79m units during 1Q 2017, more or less the same as a year earlier, and accounting for 22.8% market share. Apple was up very slightly year-on-year, but down sharply from the final quarter of 2016, with 14.9% share. The remaining three places in the global top five were held by Chinese challengers Huawei, Oppo and Vivo, with between 5% and 10% each. In China itself, Huawei was the #1 smartphone brand with 20% share, ahead of Oppo, Vivo, Apple and Xiaomi.

Adbrands Weekly Update 28th Apr 2016: The smartphone market posted its smallest annual increase to-date according to latest figures from researcher IDC. Total volumes edged up just 0.2% to 334.9m devices. Samsung shed just 0.6% of volumes to 81.9m units, but Apple was down over 16% to 51.2m handsets. Their losses fed gains for cheaper manufacturers. Huawei strengthened its grip on the #3 spot with a 58% year-on-year jump to 27.5m units. However the biggest gainers were two little-known Chinese brands, Oppo and Vivo, whose volumes more than doubled to earn them a place among the top five, ahead of Lenovo and Xiaomi. Oppo and Vivo, like Huawei, mostly specialise in low-end devices selling for under $250.

Adbrands Weekly Update 28th Jan 2016: Apple reported another spectacular set of results for the three months to December, beating its own record for the most profitable quarter ever reported by an American company, and just managing to scrape a new personal best for sales. Yet investors more or less ignored those numbers to focus instead on CEO Tim Cook's warning that iPhone volumes are likely to decline during the current quarter, and that group revenues will fall year-on-year for the first time since 2003. Apple's slowdown was also reflected in new figures for the smartphone market from technology researcher IDC. Although the US company was firmly established as the global #2 behind Samsung with 18.7% global share, volume growth in the final quarter was just 0.4% over the year-ago quarter, lower than any of its four rivals. In a surprise turnaround, Samsung was up 14% year over year, taking 21.4% global share. However the biggest threat came from Chinese rivals Huawei (up 37% to the #3 position at 8.1% share) and Lenovo (up 44% at #4 with 5.1%). Rounding out the top five was Xiaomi with 4.6% share. Full year sales of smartphone rose 10% to a new record of 1.43bn units.

Adbrands Weekly Update 29th Oct 2015: The 48m iPhones sold by Apple during the latest quarter put its share of the global smartphone market at 13.5% according to latest figures from monitor IDC. Samsung, despite disappointing sales for Galaxy 6, recovered some ground year-on-year with volumes rising to 84.5m devices and 23.8% share. Strongest YoY growth came from Huawei, whose shipments soared by over 60% compared to 3Q 2014, to 25.5m units. Lenovo/Motorola and Xiaomi held the #4 and #5 spots respectively. However, it's worth noting that, despite the stellar year-on-year growth, Apple's share actually slipped from 2Q 2015's 14.1% global share, despite slightly higher shipments. So did the share reported for both Huawei and Xiaomi. Only Samsung and Lenovo reported a quarter-on-quarter increase.

Adbrands Weekly Update 30th Jul 2015: Smartphone sales continued to soar, according to market watcher IDC, setting a new second-best figure after 4Q 2014's record highs. Total volumes for 2Q were 337.2m devices, up almost 12% from the year-ago period. However, the total market, comprising "dumbphones" as well, was down marginally to 464.6m units, suggesting that the market is not expanding, merely upgrading. Samsung's hold on the top spot remains firm, but it was the only one of the top five manufacturers to report a decline in share, to 21.7%. Apple jumped 35% year-on-year to 14% share, but it could face a future challenge from Huawei, which rocketed over 48% to just under 9%. Xiaomi and Lenovo/Motorola rounded out the top five.

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