Lenovo Group (China)

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Lenovo became the world's top-selling PC brand for the first time in 2013. It is almost certainly the most widely known Chinese brand, and arguably a model for other Chinese companies seeking a wider international presence. It secured a global profile in 2004 though the acquisition of IBM's PC division. However that deal proved more troublesome than had been anticipated. Tied to maintaining IBM's high standards of quality, Lenovo's market share was undercut in Western territories by more aggressive low-end competitors. Although it maintained dominance of its domestic market and of the wider Asia Pacific region, it lost its position as the worldwide #3 PC manufacturer during 2007 to Taiwanese rival Acer. Since 2010, though, the group has made an extraordinary recovery, not least through two smart deals which added strength in Japan and Western Europe. As a result, Lenovo regained its third place ranking in 2011, and overtook longtime #2 Dell in the final quarter of the year. It held the overall #2 position for 2012, and overtook HP in 2Q 2013 to gain the top spot worldwide for the first time. It remains the best-selling PC brand in China by a considerable margin, a position it has held since 1997, and is now the #2 locally in smartphones behind Samsung. In two significant deals announced in early 2014, Lenovo agreed to acquire IBM's lower spec server business as well as the Motorola handset business from Google.

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Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 13th Jul 2017: HP held onto the top spot in the global PC market in 2Q according to latest figures from researcher IDC. It regained the lead from Lenovo last quarter for the first time since 2013. IDC recorded a 3% year-on-decline in total global PC shipments, but HP enjoyed a 6% increase, compared to a decline of almost the same percentage by Lenovo. As a result, the US company widened its lead to almost 23% of the global market, while its Chinese rival slipped back to 20.5%. Dell, Apple and Asus rounded out the global top five, with Acer back to 6th place.

Adbrands Weekly Update 13th Apr 2017: HP regained the lead in the global PC sector for 1Q 2017, according to market-watcher IDC, for the first time since 2013. IDC estimated 13% year-on-year growth in shipments to 13.1m units, equivalent to 21.8% global share. Lenovo's growth was under 2% to 12.3m units or 20.8% share. Dell held firm at #3, while Apple nudged ahead of Acer in 4th and 5th position respectively. Total shipments rose just 0.6% to 60.3m units. Rival researcher Gartner had quite a different view, maintaining Lenovo in the #1 position, though with only the narrowest of leads. It also had Asus in the #4 position ahead of both Apple and Acer, and said total units declined by over 2% to 62m devices.

Adbrands Weekly Update 12th Jan 2017: Figures from technology researcher IDC showed a continuing slump in global PC sales in 2016, but the rate of the decline has slowed. Total shipments for the year were down 5.7%, slowing to 1.5% in the final quarter. Lenovo retains the global #1 spot, but HP is close behind, with less than 1% market share to separate them. Apple and Asus are also closely matched in the #4 and #5 spots. Apple was #4 in the final quarter, but Asus had it for the year as a whole, while Acer was just behind at #6. Dell holds firm at #3.

Adbrands Weekly Update 13th Oct 2016: HP closed the gap on rival Lenovo during 3Q 2016, bringing the two tech groups neck-and-neck in the global PC market, according to figures from IDC. Growth at HP lifted the US company's global share to 21.2%, only fractionally behind Lenovo, which slipped to 21.3%. Dell also powered up, hitting 15.8%. Apple and Asus rounded out the top five. Global shipments declined almost 4% year-on-year to just under 68m units, though that figure was better than had been expected. In the US alone, HP retained the top spot, ahead of Dell and Lenovo.

Adbrands Weekly Update 14th Jul 2016: PC sales were slightly better than expected in Q2, slipping by 4.5% rather than the 7.4% predicted by market-watcher IDC. The US market returned to growth, but all other regions experienced a decline. Lenovo retained the top position with 21.2% global share, but second-placed HP gained ground to end up only 0.4% behind. Dell too enjoyed a lift. However, Apple slipped back into 5th place behind Asus. In the US market, HP and Dell retained their comfortable lead over the rest of market, with HP seizing back the top position from 1Q leader Dell.

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