SAIC - or Shanghai Automotive Industry Corp - is China's biggest homegrown auto manufacturer. It is best-known as the local joint venture partner for GM, Volkswagen and Iveco, responsible for production of all three groups' international brands in China. Wuling and Baojun are local passenger car brands, made by a three-way joint venture with GM and local company Wuling Motors. SAIC also has a small collection of wholly owned brands. Roewe and MG were acquired in 2007 following the collapse of the British manufacturer MG Rover; they now have only a minimal international profile, but respectable sales within China. Maxus, acquired from the ashes of bankrupt European manufacturer LDV, makes light commercial vans, people carriers and pick-ups. Including its international joint ventures, SAIC sold a total of 6.2m passenger cars and 740k commercial vehicles in 2017, equivalent to 24% of China's total auto market. The GM and VW joint ventures accounted for the largest proportion of sales; own-brands accounted for around 590k units. Chen Hong is chairman; Chen Zhi Xin is president. Revenues for 2017 were the equivalent of $122bn. The group is majority controlled by the Chinese state but just under 30% of equity is publicly owned following an IPO in 2015. SAIC traces its heritage back to an automobile parts and repair business established in Shanghai in 1910, though it didn't start actual mass-production of its own vehicles - the Phoenix passenger car and Jiaotong trucks - until the 1960s. A key development was the launch of its first international joint venture, with Volkswagen, in 1985. A similar partnership was formed in 1999 with GM. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Who are the competitors of SAIC? See Automobile Sector for other companies.
Capsule checked 22nd December 2017
Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 35,000 worldwide account assignments for over 9,500 leading brands.
New to the industry? See here for a brief summary of how the agency business is structured.
All rights reserved © Mind Advertising Ltd 1998-2019