SAIC - or Shanghai Automotive Industry Corp - is China's biggest homegrown auto manufacturer. It is best-known as the local joint venture partner for GM, Volkswagen and Iveco, responsible for production of all three groups' international brands in China. Wuling and Baojun are local passenger car brands, made by a three-way joint venture with GM and local company Wuling Motors. SAIC also has a small collection of wholly owned brands. Roewe and MG were acquired in 2007 following the collapse of the British manufacturer MG Rover; they now have only a minimal international profile, but respectable sales within China. Maxus, acquired from the ashes of bankrupt European manufacturer LDV, makes light commercial vans, people carriers and pick-ups. Including its international joint ventures, SAIC sold a total of 5.7m passenger cars and 823k commercial vehicles in 2016, equivalent to 23% of China's total auto market. Own-brands accounted for 320k units. Chen Hong is chairman; Chen Zhi Xin is president. Revenues for 2016 were the equivalent of $113.8bn. The group is majority controlled by the Chinese state but just under 30% of equity is publicly owned following an IPO in 2015. SAIC traces its heritage back to an automobile parts and repair business established in Shanghai in 1910, though it didn't start actual mass-production of its own vehicles - the Phoenix passenger car and Jiaotong trucks - until the 1960s. A key development was the launch of its first international joint venture, with Volkswagen, in 1985. A similar partnership was formed in 1999 with GM. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Capsule checked 22nd December 2017
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