Ad Ex: US$88.25bn 2018 China - US$2.16bn Hong Kong GroupM Forecast This Year Next Year Dec 2017

Top Advertisers

China's Top Advertisers in 2016

 Procter & Gamble Harbin Renhuang Medicine
Neimenggu Hongmao Industrial  Tinghsin International Group
 Guangzhou Pharma (Walgreens Boots)  Baisheng China Invest
Xi'an Epanggong Pharma  Shanxi Momeide Pharmaceutical
Xi'an Yangjian Pharma  Tianjin Tongrentangl
 Tongyitang Pharmacy  Nice Group
 Coca-Cola Company  Shanghai Golden Partner Bio Tech
 Unilever  Mars China Aifen Food
 L'Oreal Inner Mongolia Yili Group
 Huiren Group Wrigley Confectionery China (Mars)

Source: CTR/GroupM

Hong Kong's Top Advertisers in 2016

 Trivago  United Asia Finance
 TVB  Hang Seng Bank
 HSBC  FrieslandCampina
 Wellcome  Cow & Gate (Danone)
 McDonald's  Walt Disney

Source: AdmanGo/GroupM

Interbrand's Best Chinese Brands 2014

 Tencent  Baidu
 China Mobile  Moutai
 Alibaba  Huawei
 China Construction Bank Lenovo
 Bank of China  Bank of Communications
 Ping An  SPD Bank
 China Life  China Minsheng Banking
 Agricultural Bank of China  Industrial Bank
 China Merchants Bank  PICC

Source: Interbrand

Other Chinese companies & brands on Adbrands

 SAIC  Tsingtao

Advertising Agencies

China leading agency groups by est. revenues in 2014 were:

 WPP (RMB 6.8bn)  Charm Communications (RMB 1.3bn)
 Dentsu Aegis Network (RMB 4.0bn)  Interpublic (RMB 0.9bn)
 Publicis Groupe (RMB 3.0bn)  Shanghai Advertising (RMB 0.6bn)
 BlueFocus (RMB 2.5bn)  BAC Group (RMB 0.5bn)
 GDAD (RMB 2.0bn)  Spearhead (RMB 0.5bn)
 Omnicom (RMB 1.9bn)  Hakuhodo DY (RMB 0.4bn)
 Cheil (RMB 1.8bn)  ADK (RMB 0.2bn)

Source: R3, China Advertising Association

China leading media agencies in 2018 by billings were:

Mindshare OMD
Starcom Zenith
Carat PHD
Mediacom dentsu x
Wavemaker Spark Foundry

Source: RECMA

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Other leading Chinese Agencies and Advertisers profiled by Adbrands

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