Inner Mongolia Yili Industrial Group (China)

Profile subscribers click here for full profile

Selected Yili advertising

Yili Group is China's biggest dairy producer, the #1 across Asia in that sector and now the #8 globally. It operates in four main segments of liquid milk, infant and adult formula milk powder, chilled yoghurts and yoghurt-based drinks, and ice cream. Key products include Yili-brand, Satine and Ambrosial milk and yoghurt, Pro-Kido milk powder, Chang Qing and Mei Yi Tian drinking yoghurts, and Chocliz and Gemice ice creams. In 2016, it attempted to acquire a controlling stake in China's leading organic dairy Shengmu, but the deal was blocked by regulators. Although the majority of its business is generated in the domestic market, Yili has begun to establish a wider international presence, with local operations in New Zealand, Indonesia and Pakistan, and a partnership in Europe with Italy's Sterilgarda. It also has R&D facilities in the Netherlands and the US. Revenues have grown steadily every year since 1996, reaching RMB 68bn (approx $10.5bn) in 2017. Yili had around 22% share of China's dairy sector in 2015 (compared to 17% for main rival Mengniu). All Chinese dairy producers were tarnished by contamination scandals in the early 2000s when locally produced milk powder was found to be adulterated with chemicals, poisoning thousands of babies. As a result, Yili and other local producers lost considerable share to foreign brands in the infant formula segment, and have been unable to regain their former position. However Yili remains very strong in other segments, especially liquid milk, which accounts for more than 80% of revenues. Pan Gang is executive chairman & CEO. His predecessor Zheng Junhai was jailed in 2006 for fraud and embezzlement, and has been accused by Yili of being behind a series of malicious rumours about the company since his release in 2012. Two journalists were arrested in 2018 for defamation of the company and CEO Pan. Yili Group is publicly quoted, but the Chinese state retains a controlling share. It launched in 1993 as a small dairy processor in Mongolia but expanded rapidly over the following decade. It was a key sponsor of the 2008 Beijing Olympics, and will also sponsor the 2022 Winter Olympics. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Which agencies handle advertising for Yili? Find out more from the Account Assignments database

Who are the competitors of Yili? See Food Sector for other companies

Capsule checked 14th November 2018

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated? 

Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 35,000 worldwide account assignments for over 9,500 leading brands.

More about Company Profiles | More about Account Assignments

New to the industry? See here for a brief summary of how the agency business is structured.

Subscribe to to access the full profile and account assignments

All rights reserved © Mind Advertising Ltd 1998-2019