Yili Group is China's biggest dairy producer, the #1 across Asia in that sector and now the #8 globally. It operates in four main segments of liquid milk, infant and adult formula milk powder, chilled yoghurts and yoghurt-based drinks, and ice cream. Key products include Satine and Ambrosial liquid milk, Pro-Kido milk powder, Chang Qing and Mei Yi Tian drinking yoghurts, and Chocliz ice creams. In 2016, it acquired a controlling stake in the China's leading organic dairy Shengmu. Although the majority of its business is generated in the domestic market, Yili has begun to establish a wider international presence, with local operations in New Zealand, and a partnership in Europe with Italy's Sterilgarda. It also has R&D facilities in the US. Revenues have grown steadily every year since 1996, topping RMB 60bn ($9.6bn) for the first time in 2015. Yili had around 22% share of China's dairy sector in 2015 (compared to 17% for main rival Mengniu). All Chinese dairy producers were tarnished by contamination scandals in the early 2000s when locally produced milk powder was found to be adulterated with chemicals, poisoning thousands of babies. As a result, Yili and other local producers lost considerable share to foreign brands in the infant formula segment, and have been unable to regain their former position. However Yili remains very strong in other segments. Liquid milk accounts for more than 80% of revenues. Pan Gang is executive chairman. Yili Group is publicly quoted, but the Chinese state retains a controlling share. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
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Capsule checked 30th December 2016
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