Allianz : advertising & marketing assignments

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Selected Allianz advertising

Allianz is one of the world's biggest integrated financial services providers, serving more than 88m individual or corporate customers in 70 countries around the globe. It is Germany's leading insurance company, and one of the global top three by both assets and new premiums written. Although it generates more than half its revenues from life & pensions, its most profitable business by margin is property & casualty insurance. In addition to insurance it offers a broad range of investments and savings products. Its numerous subsidiary brands include US investment firm Pimco, Euler Hermes in France; Cornhill Direct and Petplan in the UK. In a rare case of instability within the group, US unit Pimco, once the world's biggest bond manager, suffered a dramatic turnaround in its fortunes during 2013 as a result of management infighting. The subsequent ousting of its founder Bill Gross caused many clients to withdraw their cash, and it took two years for stability to be restored. Founded in 1890, Allianz celebrated its 125th anniversary in 2015, in which Oliver Baete succeeded Michael Diekmann as CEO. Group revenues were €126bn in 2017, with assets under management of almost €2 trillion. Its single biggest market by revenues in the US, just ahead of Germany. Those two countries between them account for almost half the group's revenues. Also in 2017, Allianz acquired what will in 2019 become a majority stake in UK general insurer LV Group. Allianz is a leading sponsor of sport globally, including football, golf and rugby. The top football team in its home city, FC Bayern Munich, plays in the Allianz Arena, and the group sponsors six additional sports arenas in six other countries. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 4th January 2019

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