Allianz advertising & marketing assignments

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Selected Allianz advertising

Allianz is one of the world's biggest integrated financial services providers, serving more than 100m individual or corporate customers in 70 countries around the globe. It is Germany's leading insurance company, and one of the global top three by both assets and new premiums written. Although it generates more than half its revenues from life & pensions, its most profitable business by margin is property & casualty insurance, in which it is the global leader. (In life & health it ranks 5th overall). In addition to insurance it offers a broad range of investments and savings products. Its numerous subsidiary brands include US investment firm Pimco, Euler Hermes in France; Cornhill Direct and Petplan in the UK. In a rare case of instability within the group, US unit Pimco, once the world's biggest bond manager, suffered a dramatic turnaround in its fortunes during 2013 as a result of management infighting. The subsequent ousting of its founder Bill Gross caused many clients to withdraw their cash, and it took two years for stability to be restored. Founded in 1890, Allianz celebrated its 125th anniversary in 2015, in which Oliver Baete succeeded Michael Diekmann as CEO. (Diekmann is now chairman of the supervisory board). Group revenues hit a new high of €142.4bn in 2019, with net income of a best-ever €8.3bn. Life & health insurance accounted for more than half of revenues. Assets under management were almost €2.3 trillion. Its single biggest market by revenues is the US, just ahead of Germany. Those two countries between them account for almost half the group's revenues. Also in 2017, Allianz acquired a majority stake in UK general insurer LV Group; it agreed to buy out the remaining shares in 2019 as well as the UK general insurance business of Legal & General. Those two deals make Allianz the #2 general insurer in the UK by premiums. Allianz is a leading sponsor of sport globally, including football, golf and rugby. The top football team in its home city, FC Bayern Munich, plays in the Allianz Arena, and the group sponsors six additional sports arenas in the US, Australia, Italy, Brazil and Austria.

Capsule checked 20th January 2021

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