BBDO Group (Germany)

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BBDO Group Germany has traditionally been the country's biggest marketing group, almost twice as big by revenues as its nearest competitor, and the network's biggest international outpost. It has dominated the local marketing industry for well over two decades. The main BBDO advertising agency has offices in Duesseldorf and Berlin (and until its closure in 2019 in Hamburg as well) and is supported by a circle of specialist satellites. For several years, BBDO and its direct/digital arm Proximity were merged as a single integrated entity, renamed BBDO Proximity. They were separated once more in 2014 although they still work closely together. Other subsidiaries include digital agency InterOne, PR giant Ketchum Pleon, consultancy Batten & Co and design agency Peter Schmidt. BBDO Gruppe reported revenues of €582m for 2017. However, the single biggest contributor to that total was the outsourcing and telemarketing agency Sellbytel, owned by BBDO since 1994 and accounting for as much as 45% of group revenues. Omnicom agreed to sell that business in 2018 to French rival Webhelp. The group has been led since 2010 by CEO Frank Lotze and CCO Wolfgang Schneider. Both men announced their departure in Feb 2019, to be replaced by Marianne Heiss (previously CFO) and Till Diestel respectively. BBDO entered Germany for the first time in 1972 with the acquisition of local agency Team advertising, founded in 1956. It became Germany's biggest agency for the first time in 1991.

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Who are the competitors of BBDO Germany? see Germany's Leading Advertising Agencies

Capsule checked 23rd February 2018

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