BBDO Germany

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BBDO Germany is the country's biggest advertising group, almost twice as big by gross income than its nearest competitor. It has dominated the local marketing industry for well over a decade. Like other BBDO agencies worldwide it has cultivated a circle of specialist satellites offering everything from management consultancy to telemarketing. In 2011, the main BBDO advertising agency merged with direct/digital arm Proximity to form a single integrated entity, renamed BBDO Proximity. The two businesses were separated once more in 2014 although they still work closely together. Other subsidiaries include leading callcentre operator Sellbytel and PR giant Ketchum (formerly Ketchum Pleon).

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Who are the competitors of BBDO? See ranking of Germany's Leading Advertising Agencies

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. 

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The Adbrands Company Profile of BBDO Group Germany summarises the agency's history and current operations and also contains the following website links:

BBDO Proximity Germany website


InterOne Ketchum
Batten & Co BBDO Live
BBDO Health Sellbytel


BBDO Worldwide

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