BBDO Group (Germany)

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Selected BBDO Germany advertising

BBDO Group Germany has traditionally been the country's biggest marketing group, almost twice as big by revenues as its nearest competitor, and the network's biggest international outpost. It has dominated the local marketing industry for well over two decades. The main BBDO advertising agency has offices in Duesseldorf and Berlin (and until its closure in 2019 in Hamburg as well) and is supported by a circle of specialist satellites. For several years, BBDO and its direct/digital arm Proximity were merged as a single integrated entity, renamed BBDO Proximity. They were separated once more in 2014 although they still work closely together. Other subsidiaries include digital agency InterOne, PR giant Ketchum Pleon, consultancy Batten & Co and design agency Peter Schmidt. BBDO Gruppe reported revenues of €554m for 2017. However, the single biggest contributor to that total was the outsourcing and telemarketing agency Sellbytel, owned by BBDO since 1994 and accounting for as much as 45% of group revenues. Omnicom agreed to sell that business in 2018 to French rival Webhelp. The group has been led since 2010 by CEO Frank Lotze and CCO Wolfgang Schneider. Both men announced their departure in Feb 2019, to be replaced by Marianne Heiss (previously CFO) and Till Diestel respectively. BBDO entered Germany for the first time in 1972 with the acquisition of local agency Team advertising, founded in 1956. It became Germany's biggest agency for the first time in 1991.

Which clients does BBDO Germany handle? Find out more from the Adbrands Account Assignments database

Who are the competitors of BBDO Germany? see Germany's Leading Advertising Agencies

Capsule checked 23rd February 2019

Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 35,000 worldwide account assignments for over 9,500 leading brands.

Recent stories from Adbrands Update:

Adbrands Weekly Update 20th Jan 2020: "Worries". Electric cars are great but they do have some limitations... Daimler recently transferred a 50% stake in its Smart city car business to Chinese manufacturer Geely. Now, BBDO Deutschland's new campaign for Smart offers a cautionary tale aimed at the world's more foolish drivers. It's an interesting angle from what will soon be a manufacturer specialising only in electric vehicles. Something like: "You'll love our cars, but don't expect miracles". Electricity doesn't grow on trees, after all.


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