BBDO Germany is the country's biggest advertising group, almost twice as big by gross income than its nearest competitor. It has dominated the local marketing industry for well over a decade. Like other BBDO agencies worldwide it has cultivated a circle of specialist satellites offering everything from management consultancy to telemarketing. In 2011, the main BBDO advertising agency merged with direct/digital arm Proximity to form a single integrated entity, renamed BBDO Proximity. The two businesses were separated once more in 2014 although they still work closely together. Other subsidiaries include leading callcentre operator Sellbytel and PR giant Ketchum (formerly Ketchum Pleon).
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The Adbrands Company Profile of BBDO Group Germany summarises the agency's history and current operations and also contains the following website links:
BBDO Proximity Germany website
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