BSH-Group is among the world's top three manufacturers of domestic appliances, and the undisputed #1 in its domestic market of Germany as well as in Western Europe as a whole. Worldwide it ranks as the #3 behind Whirlpool and Electrolux. For almost 50 years it was an equal joint venture between automotive components company Robert Bosch and engineering firm Siemens since its creation in 1967. In 2014, though, the partners agreed to dissolve that partnership, with Bosch taking full control of the business in January 2015.
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Adbrands Weekly Update 25th Sept 2014: Activity in the home appliances sector ramped up further following the recent consolidation led by Whirlpool and Electrolux. The long-standing joint venture between German groups Bosch and Siemens is the local market leader in Europe, making a wide variety of products from cookers and fridges to coffee machines and hairdryers. However, the partnership is to be dissolved, with Bosch buying out its joint shareholder for around €3bn to take full control of the business. It will continue to market Siemens-branded appliances under license, alongside other group brands including Gaggenau and Neff.
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