BSH-Group is among the world's top three manufacturers of domestic appliances, and the undisputed #1 in its domestic market of Germany as well as in Western Europe as a whole. Worldwide it ranks as the #3 behind Whirlpool and Electrolux. For almost 50 years it was an equal joint venture between automotive components company Robert Bosch and engineering firm Siemens since its creation in 1967. In 2014, though, the partners agreed to dissolve that partnership, with Bosch taking full control of the business in January 2015.
Who handles advertising for BSH? Find out more from the Adbrands Account Assignments database
Who are the competitors of BSH? See Consumer Appliances index for other companies
Subscribers only: Adbrands profile Account assignments and selected contact information
Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 25th Sept 2014: Activity in the home appliances sector ramped up further following the recent consolidation led by Whirlpool and Electrolux. The long-standing joint venture between German groups Bosch and Siemens is the local market leader in Europe, making a wide variety of products from cookers and fridges to coffee machines and hairdryers. However, the partnership is to be dissolved, with Bosch buying out its joint shareholder for around E3bn to take full control of the business. It will continue to market Siemens-branded appliances under license, alongside other group brands including Gaggenau and Neff.
Subscribers may access the following website links here:
|Siemens Domestic Appliances||Gaggenau|
All rights reserved © Mind Advertising Ltd 1998-2018