Grabarz & Partner : advertising & marketing assignments

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Grabarz & Partner is a leading creative agency in Germany, often featured among the winners at international advertising festivals. It was Germany's single most awarded creative agency in 2015, and Independent Agency of the Year in 2017 at Eurobest. It is among the country's longest-established independents, founded in 1993 by Andreas Grabarz, until recently still its principal and creative chief. Unlike rivals such as Jung von Matt and Thjnk, both founded by former Springer & Jacoby alumni, Grabarz was comparatively little known when he first launched his shop, but built up a solid foundation with widely admired work for flagship account Volkswagen, a client since 2001. (That account is now potentially under threat from a global creative review announced by VW in summer 2018). Grabarz remains the controlling shareholder but day to day management is handled by an eight-person executive board. In fact the business operates two separate units of Grabarz & Partner and Grabarz Zweite, operating side-by-side. The agency is part of the independent international advertising thenetworkone. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 26th June 2018

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Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Adbrands Weekly Update is a weekly summary of the latest news affecting leading advertisers and their advertising and marketing agencies.

Recent stories from Adbrands Weekly Update:

Adbrands Social Media 14th Aug 2018: Here in the UK we tend to think of wild raccoons as being exclusively a North American problem. In fact, Germany too is overrun by the little beasts, and they're spreading fast across Europe. (According to legend, in WWII an Allied bomb hit a German fur farm, where they were being bred for their pelts, releasing hundreds into the Bavarian forests). Their mobility is helped by an ability to break into parked cars, or so suggests German indie Grabarz & Partner in this great new campaign for Volkswagen. Sadly, it could be one of the agency's last for VW, which is planning to consolidate all its business into an international network. The carmaker's new GPS app helps you find your parked car easily, reducing the risk of four-footed auto-thieves... 

Adbrands Weekly Update 21st Jun 2018: Volkswagen has confirmed an upcoming review of global creative for its eponymous passenger car business, with the aim of consolidating duties in a series of regional hubs. All the major marketing groups except Havas are thought to be preparing a pitch. The business is mainly concentrated at present at Omnicom (DDB primarily, and also BBDO in Brazil), but WPP's Ogilvy has the business in South Africa. The big losers will be independent local agencies who will not be able to take part. The most seriously affected is German indie Grabarz & Partner, a lead VW agency in its domestic market for the past 17 years.

Adbrands Social Media 22nd Jan 2018: Volkswagen has confirmed an upcoming review of global creative for its eponymous passenger car business, with the aim of consolidating duties in a series of regional hubs. All the major marketing groups except Havas are thought to be preparing a pitch. The business is mainly concentrated at present at Omnicom (DDB primarily, and also BBDO in Brazil), but WPP's Ogilvy has the business in South Africa. The big losers will be independent local agencies who will not be able to take part. The most seriously affected is German indie Grabarz & Partner, a lead VW agency in its domestic market for the past 17 years.

Adbrands Weekly Update 28th Jan 2016: The Big Won published its creativity rankings for 2015 analysing the most awarded campaigns, agencies and advertisers of 2015. Perhaps the biggest surprise is that the three most awarded campaigns overall will be unfamiliar to most industry-watchers. The top two places went to charity ads - German agency Grabarz & Partner's Nazis Against Nazis for ZDK; and DDB Madrid's Holograms For Freedom for political activists No Somos Delito. Third place went to BBDO Malaysia's work for KFC. The more widely known Geico Unskippable campaign by The Martin Agency and Leo Burnett Toronto's Like A Girl for P&G rounded out the Top Five. BBDO captured the prize for top network and top agency (BBDO New York). The other five top agencies were R/GA New York, Grabarz & Partner, Leo Burnett Beirut (a big surprise!) and Adam&EveDDB London (less of a surprise). More here.

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