Grey Group Germany is traditionally regarded as the country's #2 marketing services group behind BBDO. However performance was flat from the late 2000s, and was badly dented in 2012 by the bankruptcy of the drugstore chain Schlecker, a major client. Grey Group CEO Uli Veigel was replaced at the end of that year by Dickjan Poppema, prompting further changes among the senior team. Grey has been present in Germany since the 1960s. Its main branded office is in Duesseldorf. Outposts in Berlin and Hamburg have been shuttered in recent years. The main agency is accompanied by a wide collection of satellite units, now mostly operating under the main Grey brand umbrella. They include planner-buyer Grey Media (which operates separately from the local arm of MediaCom); also sales promotion agency Grey Shopper (formerly Frey G2), production house Grey Works, Grey B2B (known until the end of 2015 as Gramm), and a central shared services business. Interactive agency ArgonautenG2 rebranded as G2 in 2012 but was absorbed into the newly created Geometry Global network during 2013 along with the rest of the G2 network. Several more agencies operate as satellite units including PR agency Hering Schuppener and corporate design specialist KW43. There is also a local office of international network Grey Healthcare.
Which clients does Grey Germany handle? Find out more from the Adbrands Account Assignments database
Who are the competitors of Grey Germany? See Germany's Leading Agencies for other companies
Account assignments & selected contact information
Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Adbrands Weekly Update is a weekly summary of the latest news affecting leading advertisers and their advertising and marketing agencies.
Capsule checked 19th January 2018
Adbrands Weekly Update 20th Aug 2015: Ads of the Week "Lovely Skirt". A special award is owed to whichever researcher trawled the archives on behalf of Grey Germany for this new pan-Euro campaign for P&G's Lenor. And also the editor who stitched the results together in such an entertaining fashion. Four separate ads celebrate different items of clothing which can be enhanced by the fabric softener in question. This one for the humble skirt is the best of the collection, with a fine selection of edits and an engaging and unusual voiceover. Is that an Icelandic accent? It's a charmer. For proof of the efficacy of good v/o talent, have a quick look (over on our Facebook page) of one of the other ads, with a considerably less interesting male voice.
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