Grey Deutschland advertising & marketing assignments

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Selected Grey Group Germany advertising

Grey Group Germany is traditionally regarded as the country's #2 marketing services group behind BBDO. However performance was flat from the late 2000s, and was badly dented in 2012 by the bankruptcy of the drugstore chain Schlecker, a major client. Grey Group CEO Uli Veigel was replaced at the end of that year by Dickjan Poppema, prompting further changes among the senior team. Another companywide shake-up took place in late 2018 as a result of Poppema's resignation. Several other executives also departed, and a long search began for a new chief. Jan-Philipp Jahn was finally appointed in March 2019, with Francisca Maass named as chief creative officer. Until then the agency was led by a management board comprising COO Daniel Bieber, creative director Fabian Kirner and head of strategy Kim Florio. Grey has been present in Germany since the 1960s. Its main branded office is in Duesseldorf. Outposts in Berlin and Hamburg were shuttered in the 2000s, but a Hamburg outpost reopened once again in 2019. The main agency is accompanied by a wide collection of satellite units, now mostly operating under the main Grey brand umbrella. They include planner-buyer Grey Media (which operates separately from the local arm of MediaCom); also sales promotion agency Grey Shopper (formerly Frey G2), production house Grey Works, Grey B2B (known until the end of 2015 as Gramm), and a central shared services business. Interactive agency ArgonautenG2 rebranded as G2 in 2012 but was absorbed into the newly created Geometry Global network during 2013 along with the rest of the G2 network. Several more agencies operate as satellite units including PR agency Hering Schuppener and corporate design specialist KW43. There is also a local office of international network Grey Healthcare.

Which clients does Grey Germany handle? Find out more from the Adbrands Account Assignments database

Who are the competitors of Grey Germany? See Germany's Leading Agencies for other companies

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Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Capsule checked 12th June 2020

Recent stories from Adbrands Update:

Adbrands Social Media 23rd Jul 2019: "What Is Style? pt 2". Grey Deutschland enlivens what has otherwise been a quiet week creatively speaking - global heat exhaustion, perhaps? - with another fast and funky freestyle campaign for shoe retailer Deichmann, which claims to have Germany's largest sneaker selection. We featured the first in this series in the Spring; here's the summer edition, just as hyper-energised as its predecessor.

Adbrands Social Media 20th Mar 2019: "What Is Style?". Grey Duesseldorf's great new campaign for German footwear store Deichmann is an in-your-face effects-heavy urban extravaganza, borrowing some of the street-smart style pioneered in Europe by Adidas. It's one of those rare examples where Nike has been obliged to play catch-up in terms of marketing technique. However all four leading brands are represented here, as well as a variety of customers from da yoof to older hipsters. Something for everyone here, even if you do need a quiet lie-down in a darkened room by the end of it.

Adbrands Weekly Update 20th Aug 2015: Ads of the Week "Lovely Skirt". A special award is owed to whichever researcher trawled the archives on behalf of Grey Germany for this new pan-Euro campaign for P&G's Lenor. And also the editor who stitched the results together in such an entertaining fashion. Four separate ads celebrate different items of clothing which can be enhanced by the fabric softener in question. This one for the humble skirt is the best of the collection, with a fine selection of edits and an engaging and unusual voiceover. Is that an Icelandic accent? It's a charmer. For proof of the efficacy of good v/o talent, have a quick look (over on our Facebook page) of one of the other ads, with a considerably less interesting male voice.

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