Family-owned Mast-Jaegermeister is Germany's biggest premium spirits company, with a global profile built on the back of just one product, the herbal aperitif Jaegermeister. Over the 40 or so years prior to his retirement in 1997, former CEO Gunter Mast transformed an obscure hunters' pick-me-up concocted by his uncle in the 1930s into the world's most popular bitter liqueur, now one of the top ten premium spirits by volume. Among his other achievements, Gunter Mast is also widely credited with inventing the concept of football shirt sponsorship as a result of a deal he struck in 1973 with German club Eintracht Braunschweig to carry the Jaegermeister deer logo on their jerseys. Sales volumes of Jaegermeister hit new highs in 2019 of 8.5m cases. Impact estimated retail value of over $1.4bn. The main brand is supported by super-premium edition Jaegermeister Manifest, as well as a small number of variants such as Jaegermeister Scharf and Jaegermeister Cold Brew Coffee as well as fruit liqueur Schlehenfeuer. The drink is now distributed in 135 countries around the globe, with an especially strong following in the US where it had been managed by local importer Sidney Frank since the 1970s. In 2015, Jaegermeister acquired Sidney Frank - now Mast-Jaegermeister USA - to take full control of distribution in its biggest market. Other key territories are Germany, the UK and Spain. The company is owned by Florian Rehm, great-grandson of founder Curt Mast and chairman of the supervisory board, along with other members of the Findel-Mast family. Michael Volke succeeded Paolo Dell'Antonio as CEO in 2016. The group made its first investment in another brand in 2018 with purchase of a minority stake in German craft spirit Gin Sul.
Capsule checked 4th August 2020
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 35,000 worldwide account assignments for over 9,500 leading brands.
Subscribers only: Account assignments & selected contact information
Which agencies handle advertising for Jaegermeister? Find out more from Adbrands Account Assignments
Who are the competitors of Jaegermeister? See also Alcoholic Beverages Sector index
All rights reserved © Mind Advertising Ltd 1998-2021