Jung von Matt is one of Germany's biggest and most admired independent marketing groups, built around a highly regarded creative shop whose two founders were once described by news magazine Der Spiegel as the "pop stars of German advertising". There are now more than 25 agencies under the overall umbrella of Jung von Matt, spread across nine countries, although several of them work out of the same street in Hamburg. To differentiate between the agencies, each one is named not by city but by its biggest local river. The main agency in Hamburg, for example, is Jung von Matt/Alster.
Which clients does Jung von Matt handle? Find out more from the Adbrands Account Assignments database
Who are the competitors of Jung von Matt? see Leading Agency Rankings in Germany
Account assignments & selected contact information
Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Subscribers may access the following website links here:
Jung von Matt website
|Jvm/Limmat (Switzerland)||JvM/Strommen (Sweden)|
|Kaspen/JvM (Czech Republic)||JvM/Donau (Austria)|
Adbrands Social Media 12th Dec 2018: "Believe in Love". In the world of animated commercials, Passion Pictures is king, and never more so than when director duo Kyra & Constantin are behind the camera. If you've ever loved an animated ad featuring animals, chances are it was directed by them; cute creatures tend to be their particular domain. Their latest miniature masterpiece is this adorable and heart-warming film developed by Jung von Matt Austria for Erste Bank, a leading financial services provider in Central & Eastern Europe. You'll laugh, you'll cry, and you'll end up with a fuzzy warm feeling all over. Yes, it's soppy, but hey it's Christmas.
Adbrands Social Media 12th Nov 2018: "Love Is Never Finished". We tend to think of German advertising as being generally a little staid. However, cutting edge agencies like Jung von Matt are never afraid to push the outside of the envelope a little. This campaign from JvM for BVG - Berlin's public transport authority - is an elaborate in-joke that borrows the style, set-up and My Way soundtrack from Johannes Leonardo's 'Original Is Never Finished' films for Adidas but replaces all the celebrities in those ads with real-life train drivers, bus drivers, ticket inspectors and other transport employees. Some sequences - for example that Botticelli Venus pastiche - are literal re-creations from the Adidas ad, and the tag line is adapted as "Our Love is Never Finished". We'd be very surprised if more than a handful of BVG's 14,500 employees have even seen the Adidas campaign, and the reference will no doubt go over the heads of the vast majority of Berlin's transport users. But it's the thought that counts, right?
Adbrands Social Media 4th Sep 2018: "We Know How Men Think". Car rental service Sixt is the smallest of the major players in Europe, so it knows the best way to cut through the chatter is by being brash and bold. Previous campaigns still running in the UK (by Grey London) encouraged us to "Drive Smug"; this latest international campaign out of long-standing German partner Jung von Matt takes a different tack. A bit cheeky - female car-renters might be slightly offended - but it's a very clever idea. By the way, you'll need to turn on your volume if you're watching this on mute. It makes no sense at all otherwise.
Adbrands Weekly Update 2nd Aug 2018: Ads of the Week: "Nettobabies". Remember those beloved Evian Babies? Looks like they grew up (a very little bit) and formed a punk band. Jung von Matt's extraordinary new spot for Netto - the discount store owned by German supermarket giant Edeka - offers a cry from the heart from every baby who has ever been forced to eat vegetables. The lyrics go something like this: "Oh no! Is that broccoli? Absolutely disgusting. I've had enough of vegetables. You can stick it where the sun don't shine!" Tough luck, kiddo. Netto's regional selection of fruit and vegetables are the best. Fabulous.
Adbrands@SocialMedia 5th Mar 2018: "First Date". Here's the debut campaign from German creative hotshop Jung von Matt for cosmetics retailer Douglas. There's a thoughtful and emotionally charged under-current to the film that doesn't become fully apparent until the surprise ending. We won't say too much more for fear of giving the game away, but the underlying theme - and this is one we're likely to see much of in this week of International Women's Day - is that women should be how they want to be not how they feel others expect them to be.
All rights reserved © Mind Advertising Ltd 1998-2019