Jung von Matt is one of Germany's biggest and most admired independent marketing groups, built around a highly regarded creative shop whose two founders were once described by news magazine Der Spiegel as the "pop stars of German advertising". There are now more than 25 agencies under the overall umbrella of Jung von Matt, spread across nine countries, although several of them work out of the same street in Hamburg. To differentiate between the agencies, each one is named not by city but by its biggest local river. The main agency in Hamburg, for example, is Jung von Matt/Alster.
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Jung von Matt website
|Jvm/Limmat (Switzerland)||JvM/Strommen (Sweden)|
|Kaspen/JvM (Czech Republic)||JvM/Donau (Austria)|
Adbrands Social Media 22nd May 2019: "The Last Day". Dieter Zetsche is one of Germany's corporate superstars, and something close to a household name, not least because of his signature handlebar moustache. He is the man who has led automotive giant Daimler since 2006, and who oversaw the remarkable resurrection of the Mercedes-Benz brand. This week he retired from executive duties (becoming instead chairman of Daimler's supervisory board). Arch-rival BMW overtook Mercedes as the world's top luxury car brand in 2006, but were themselves pushed back into second place again in 2016. The two companies' rivalry burns as brightly as ever, but so does their mutual respect. The Munich carmaker has released this generous and charming tribute to their former nemesis, courtesy of Jung von Matt. It's the prestige equivalent of a bumper sticker that says "My other car is a BMW".
Adbrands Social Media 26th Mar 2019: "Drive It". German creative agencies are throwing down the gauntlet as never before to their US counterparts when it comes to homegrown auto brands. We've recently featured two fine English language films from Antoni Berlin for Mercedes-Benz; now it's the turn of Jung von Matt - nominally only BMW's main digital agency in Germany - to mount a challenge to the carmaker's US incumbent Goodby Silverstein, with a superb spot that is clearly intended for American consumption. It's a lovely piece of work that will go down a storm in big US cities.
Adbrands Social Media 12th Dec 2018: "Believe in Love". In the world of animated commercials, Passion Pictures is king, and never more so than when director duo Kyra & Constantin are behind the camera. If you've ever loved an animated ad featuring animals, chances are it was directed by them; cute creatures tend to be their particular domain. Their latest miniature masterpiece is this adorable and heart-warming film developed by Jung von Matt Austria for Erste Bank, a leading financial services provider in Central & Eastern Europe. You'll laugh, you'll cry, and you'll end up with a fuzzy warm feeling all over. Yes, it's soppy, but hey it's Christmas.
Adbrands Social Media 12th Nov 2018: "Love Is Never Finished". We tend to think of German advertising as being generally a little staid. However, cutting edge agencies like Jung von Matt are never afraid to push the outside of the envelope a little. This campaign from JvM for BVG - Berlin's public transport authority - is an elaborate in-joke that borrows the style, set-up and My Way soundtrack from Johannes Leonardo's 'Original Is Never Finished' films for Adidas but replaces all the celebrities in those ads with real-life train drivers, bus drivers, ticket inspectors and other transport employees. Some sequences - for example that Botticelli Venus pastiche - are literal re-creations from the Adidas ad, and the tag line is adapted as "Our Love is Never Finished". We'd be very surprised if more than a handful of BVG's 14,500 employees have even seen the Adidas campaign, and the reference will no doubt go over the heads of the vast majority of Berlin's transport users. But it's the thought that counts, right?
Adbrands Social Media 4th Sep 2018: "We Know How Men Think". Car rental service Sixt is the smallest of the major players in Europe, so it knows the best way to cut through the chatter is by being brash and bold. Previous campaigns still running in the UK (by Grey London) encouraged us to "Drive Smug"; this latest international campaign out of long-standing German partner Jung von Matt takes a different tack. A bit cheeky - female car-renters might be slightly offended - but it's a very clever idea. By the way, you'll need to turn on your volume if you're watching this on mute. It makes no sense at all otherwise.
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