Jung von Matt is one of Germany's biggest and most admired independent marketing groups, built around a highly regarded creative shop whose two founders were once described by news magazine Der Spiegel as the "pop stars of German advertising". There are now more than 25 individual agencies under the overall umbrella of Jung von Matt, spread across nine countries, although several of them work out of the same street in Hamburg. To differentiate between the agencies, each one is named not by city but by its biggest local river. The main agency in Hamburg, for example, is Jung von Matt/Alster after the river Alster, and Berlin is JvM/Spree after that city's principal waterway. The group has also assembled a substantial collection of satellite agencies offering more specialised services. They include direct & digital JvM/next, and JvM-branded design, event marketing, sports sponsorship, PR and planning units, branded content agency 7Seas, public affairs consultancy Navos and a music consulting unit, White Horse. There is also a joint venture with Mediaplus, the dedicated arm of main independent rival Serviceplan, to offer media planning and buying. JvM is also one of the pillars of dedicated BMW agency The Game, created in 2021, alongside . Jung von Matt's combined revenues for 2020 were around €83m. The group is best known for its work in Germany but it also operates an extensive global network with outposts in eight other European countries (including Poland, Sweden and the Czech Republic) and also in China. Jung von Matt is privately owned by its founders and an employee committee. The two founders now hold primarily advisory roles. Jean-Remy von Matt remains a member of the executive board, and is group executive creative director; Holger Jung is still involved on a part-time basis and as senior account director. Peter Figge is group chief executive. Long-serving creative partner Goetz Ulmer departed at the end of 2020 - after 25 years with JvM - to lead creative at McCann Germany.
Capsule checked 9th July 2021
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Historical profile information for Jung von Matt
Adbrands Daily Update 30th Jun 2021: "Super Marc". Just a couple of posts ago, we were talking about supermarket ads. Well, I can guarantee you've never seen one quite like this, from Jung von Matt, for Germany's market-leading Edeka chain. We've come to expect rural charm and gentle humour from French grocers, but when it comes to in-your-face creative excess, no one does it better than German retailers. JvM recruited YouTube star (and dressing-gown devotee) Marc Rebillet to wire for sound the groceries in one Edeka outlet to form a vast virtual keyboard. This is the extraordinary result. You'll be humming that tune for days.
Adbrands Daily Update 15th Dec 2020: "The Christmas Story Of Herr Schmidt". German creative powerhouse Jung von Matt seems to have become the go-to agency for emotion-rich Christmas films. A fine campaign for pharmacy DocMorris has already earned considerable attention on social media: it featured an old man who starts weight training again, to the bemusement of his neighbours, to prepare for lifting his granddaughter up to put the star atop the Christmas tree. This one, for leading supermarket chain Edeka, is even better. There's another old man and more neighbours, but the tone here is darker. This grumpy old man doesn't have a family of his own to care for him and then discovers he has Covid. But it's also more inclusive: his neighbours, a Turkish Muslim family, come to his aid. There's an important message here. This Christmas, as never before, we should be putting aside our differences and helping others less fortunate than ourselves.
Adbrands Daily Update 18th Nov 2020: "I'm In Charge". Hyundai has really thrown some budget behind the new global campaign for its all-electric Ioniq model. Jung von Matt developed the lavishly mounted globe-trotting launch ad, which features a broad collection of significant sustainability-minded ambassadors, from fashion designer Maria Cornejo and explorer David de Rothschild to French dancer Kevin Bago and K-pop superstars BTS. ...Though to be honest but we're not sure how serious BTS are about environmental issues. No offense but they're probably there primarily to add spice in Hyundai's domestic market. Their endorsement must have cost four times as much as everyone else combined. Lovely pictures and an admirable message.
Adbrands Daily Update 4th Dec 2019: "Hanna Bumblebee". And still the Christmas ads keep coming... Jung von Matt teams up once again with Passion Studios' director duo Kyra & Constantin for this delightful feelgood film for Austria's Erste Bank. You might remember a similiarly adorable film from the same team last year about a young hedgehog struggling to fit in at a new school. The new spot offers the same message of self-belief and determination, based around the so-called bumblebee paradox. It is indeed one of the mysteries of the natural world that bumblebees, with their small wings and large bodies, can defy the apparent laws of physics and fly. This film explains why: it's all to do with the power of love. Ahhhhhh!
Adbrands Daily Update 2nd Oct 2019: "The Small Escape". November marks the 30th anniversary of the dismantling of the Berlin Wall, and a number of German advertisers are planning to celebrate that milestone. BMW gets in early with this fine cinematic-style drama from Jung von Matt (surely earning themselves some extra points towards the carmaker's new account review). It's odd to think now that BMW ever made bubble cars like the tiny Isetta, originally licensed from an Italian manufacturer rather than built in-house. Few post-war German families could afford a real car, so bubble cars like this, built around a motorcycle engine, were really the only affordable solution. And this is actually a true story about Klaus-Gunter Jacobi - now a guide at the Berlin Wall Museum - who helped several friends escape from East Germany in his modified car.
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