Kolle Rebbe advertising & marketing assignments

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Selected Kolle Rebbe advertising

Kolle Rebbe is a full service creative agency with a reputation for strong creative output. It was in fact the single most awarded German agency at the Cannes Lions festival in 2014 with 8 Lions (including 2 Gold), prompting its selection as Agency of the Year by local trade paper W&V. It generally features among the country's Top Ten by creative awards each year. The agency has enjoyed a run of success over the past few years, with the capture of several important accounts, most notably the global Lufthansa airlines business from McCann (despite pitch competition from BBDO Worldwide), and mobile service O2. Satellite agency Korefe is one of Germany's leading corporate ID and packaging design consultancies. In 2016, Kolle Rebbe launched a content marketing joint venture with G&J's B2B specialist Territory under the name Honey. The agency was founded in 1994 by Stefan Kolle with partner Stephan Rebbe. They jointly ran the agency until 2015 when Rebbe stepped down unexpectedly, declaring that "advertising has become unsexy". Kolle remained managing partner and creative leader until his sudden death in 2017 at the age of just 55. Andreas Winter-Buerke and Lennart Wittgen are joint managing directors. Kolle Rebbe declared billings of €233m for 2018. Towards the end of that year, the agency accepted an offer to be acquired by Accenture, partnering another German acquisition SinnerSchrader as well as Karmarama, The Monkeys and more recently Droga5.

Capsule checked 26th July 2019

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Recent stories from Adbrands Update:

Adbrands Weekly Update 8th Nov 2018: Latest addition to Accenture's collection of marketing agencies is the noted German creative shop Kolle Rebbe, perhaps best-known internationally as the global agency for national airline Lufthansa and local custodian of the Audi account. No terms were disclosed; however, a deal has been under consideration for some months, even before the untimely death of owner and CEO Stefan Kolle last year. The creative shop will be partnered within Accenture Interactive Germany by digital agency Sinner Schrader, whose founder Matthias Schrader negotiated the latest acquisition, and now becomes country leader of the combined business in all German-speaking markets. Kolle Rebbe's existing management team will remain following the deal.

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