GGH MullenLowe advertising & marketing assignments

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The Lowe & Partners advertising network re-established a directly controlled presence in Germany in 2014 after an eight year absence. Previously, between 2007 and 2011 Lowe Deutschland was controlled and managed by independent local group Scholz & Friends, primarily handling selected Unilever accounts under license. The Lowe network had originally had a much larger direct presence in Germany, but scaled this down dramatically in early 2007, following its decision to reduce its global network. The Scholz arrangement was terminated in 2011 following that group's acquisition by WPP. In summer 2014, Lowe returned to Germany with the acquisition of independent Grimm Gallun Holtappels, originally founded in 2003. The merged unit now operates as GGH MullenLowe. In 2016, GGH Lowe teamed up with IPG-owned PR network Golin to open a German office of that network as a joint venture. It also opened a second office for the main advertising agency, this time in Frankfurt. Benedikt Holtappels remains CEO of GGH MullenLowe; co-founder Nils Gallun stepped down as chief creative officer in 2016; his role was absorbed by Florian Grimm, but he too departed the agency in 2018. Diana Sukopp was appointyed as CCO in 2019.

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