GGH MullenLowe Deutschland

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The Lowe & Partners advertising network re-established a directly controlled presence in Germany in 2014 after an eight year absence. Previously, between 2007 and 2011 Lowe Deutschland was controlled and managed by independent local group Scholz & Friends, primarily handling selected Unilever accounts under license. The Lowe network had originally had a much larger direct presence in Germany, but scaled this down dramatically in early 2007, following its decision to reduce its global network. The Scholz arrangement was terminated in 2011 following that group's acquisition by WPP. In summer 2014, Lowe returned to Germany with the acquisition of independent Grimm Gallun Holtappels, now GGH MullenLowe.


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