McCann Germany : advertising & marketing assignments

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McCann Erickson Germany is among the country's leading agency networks, but has suffered a series of major account losses in recent months. That led to the closure of several offices in early 2012. After a difficult couple of years, it has regained stability since 2014 under a new management team. McCann Erickson first established a presence in Germany in 1928, opening an office in Berlin to serve US client Standard Oil (now Esso). The following year, the fledgling agency was also appointed by General Motors, following its acquisition of local car manufacturer Opel, which became McCann's biggest client for most of the next 80 years. A series of other offices followed over the next few decades. However, performance flagged at the end of the 2000s, culminating in a dramatic series of account losses, including cornerstone client Opel, Nestle's Nescafe, Becks and the global Lufthansa account. As a result, the group unveiled a major restructuring in early 2012, shutting down the main McCann agencies in Hamburg and Munich, and consolidating resources in Frankfurt, Berlin and Duesseldorf. It maintains these three outposts. The restructuring also caused considerable upheaval to the agency's management team. Several senior managers came and went between 2011. However Ruber Iglesias has stood firm as group CEO since 2013. Sebastien Hardieck is chief creative officer.

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