MC Group advertising & marketing assignments

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MC Group - formerly Media Consulta - is Germany's biggest independently owned marketing services group, offering a broad range of services ranging from advertising, media and marketing services to film production, corporate publishing, translation services and even travel consultancy. However it is best-known for public relations, especially on behalf of political or state institutions. Its most significant clients are public sector organisations, not least Germany's federal government as well as its parliament and several regional bodies. No fewer than 30 different national governments or state institutions are among its clients, alongside more traditional corporate entities. Uniquely among German-owned marketing groups, it operates an extensive global network which includes offices in all 27 EU member countries, as well as 50 other markets ranging from the US and Latin America to China and Japan. Unlike most other PR networks, many of its international offices are not affiliates but actually franchisees, who pay an annual fee to carry the MC brand. Advertising Age ranked Media Consulta as the #21 worldwide marketing organisation in 2019 with revenues of $719m. PRovoke estimated PR fee income of $275m in 2019, ranking the company as the #11 worldwide. Founder Harald Zulauf began his career in the 1980s as a political journalist, before working for the German government as a public relations consultant. He launched Media Consulta in 1993, and remains group CEO as well as the agency's controlling shareholder.

Capsule checked 3rd July 2020

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