MC Group : advertising & marketing assignments

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MC Group - formerly Media Consulta - is one of Germany's biggest independently owned marketing services groups, offering a broad range of services ranging from advertising, media and marketing services to film production and corporate publishing. However it is best-known for public relations, especially on behalf of political or state institutions. Its most significant clients are public sector organisations, not least Germany's federal government as well as its parliament and several regional bodies. No fewer than 30 different national governments or state institutions are among its clients, alongside more traditional corporate entities. Uniquely among German-owned marketing groups, it operates an extensive global network which includes offices in all 28 EU member countries, as well as 50 other markets ranging from the US and Latin America to China and Japan. Unlike most other PR networks, many of its international offices are not affiliates but actually franchisees, who pay an annual fee to carry the MC brand. Advertising Age ranked Media Consulta as the #21 worldwide marketing organisation in 2017 with revenues of $616m. The Holmes Report estimated PR fee income of $221m in 2017, ranking the company as the #13 worldwide. Founder Harald Zulauf began his career in the 1980s as a political journalist, before working for the German government as a public relations consultant. He launched Media Consulta in 1993, and remains CEO as well as the agency's controlling shareholder. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 14th March 2018

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