Germany is one of Procter & Gamble's biggest global markets after the US. In addition to its main international brands, the group markets several well-known domestic products. The biggest change to the local business in many years was created by the acquisition in 2003 of global haircare company Wella, also based in Germany, and its fragrance subsidiary Cosmopolitan Cosmetics. Another German-based brand, Braun, joined the group as a result of the purchase of Gillette in 2005. However the Wella deal is now in the process of being unpicked with the sale of that brand and others as well as the fragrance division to Coty, and Braun too may not ultimately survive P&G's down-sizing strategy.
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Who are the competitors of Procter & Gamble? See Leading Advertisers in Germany
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The Adbrands Company Profile of Procter & Gamble Germany summarises the company's history and current operations. Subscribers may access the following website links:
Procter & Gamble Germany
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