Selected REWE Gruppe advertising
REWE Group is one of Europe's biggest grocery retailers, with around 15,000 owned or affiliated cooperative outlets in Germany and seven other markets across the region, including Austria and several Central & Eastern European countries. The group is involved in multiple different retail sectors. Its retail chains include discount giant Penny - a keen rival to Aldi and Lidl - as well as several full-range supermarket banners including REWE itself in Germany, Billa and Merkur in Austria. Toom is its main hypermarket brand. It is Germany's second largest food retailer after Edeka with around 15% local share. Specialist segments include DIY (under the Toom Baumarkt brand) and consumer electronics (as ProMarkt). It also has a major presence in the travel & tourism market through package holiday operators including DER Touristik, ITS and Tjaereborg and agencies such as Atlas Reisen and Kuoni, acquired during 2015. Combined revenues reached topped E52bn for the first time in 2015, including over E38bn in Germany. Lionel Souque succeeded Alain Caparros as CEO in 2017. The group was formed in 1927 from the merger of 17 separate grocery cooperatives across Germany. Additional co-ops joined the group over the following years and after 1990 REWE began to expand into international markets, mainly through acquisitions such as Austria's Billa supermarket chain. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Which agencies handle advertising for REWE? Find out more from Adbrands Account Assignments
Who are the competitors of REWE? See Retailing Sector for other companies
Capsule checked 10th May 2016
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 9th Nov 2017: Ads of the Week "The Long Path". Trust the Germans to come up with a completely different approach to Christmas ads. Serviceplan's excellent new film for discount retailer Penny will have you gripped, we guarantee. Despite its moody tone and the lack of tinsel, it has a powerful and compelling message to make about the forthcoming holiday season. And you may be surprised by the wholly unexpected laugh out loud punchline.
Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.
New to the industry? See here for a brief summary of how the agency business is structured.
All rights reserved © Mind Advertising Ltd 1998-2017