Select World (known until 2016 as SelectNY) is an independent advertising group which specialises in the fashion and beauty sector. Although it was originally founded in Germany (where its administrative base remains), most of Select's main clients are now based in the US, which prompted a change of name from Select Communications to SelectNY in 2007. The agency's increasingly global focus led to another change in 2016 to Select World. It maintains an office in Germany (in Hamburg rather than it original base in Koblenz), but its de facto head office is now in New York. There are also outposts in Paris, Los Angeles, Geneva and Shanghai. The agency is a member of the independent worldwide advertising network Interpartners, which provides representation in other markets. The group's biggest global client is Coty, for whom it handles several brands. Select has a strategic partnership in Germany with social media agency Webguerillas. The agency was founded in Koblenz in 1991 by Herwig Preis, Christian Schroeder and Gerhard Aretz. Preis remains global CEO. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Which clients does Select World handle? Find out more from the Adbrands Account Assignments database
Who are the competitors of Select World? see Germany's Leading Advertising Agencies
Capsule checked 6th February 2018
Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.
New to the industry? See here for a brief summary of how the agency business is structured.
All rights reserved © Mind Advertising Ltd 1998-2019