Select World advertising & marketing assignments

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Select World (known until 2016 as SelectNY) is an independent advertising group which specialises in the fashion and beauty sector. Although it was originally founded in Germany (where its administrative base remains), most of Select's most profitable clients by 2005 were based in the US, which prompted a change of name from Select Communications to SelectNY in 2007, and also a change of HQ to New York. The agency's increasingly global focus led to another change in 2016 to Select World. However, there has been a scaling back of Select's footprint since 2018. It retains an office in New York, but Select HQ has reverted to Germany - Hamburg rather than the original base in Koblenz - and there are also outposts in Los Angeles and Geneva. Additional outposts in Paris and Shanghai have been shuttered. The group's biggest global client is Coty, for whom it handles several brands (though fewer now than before Coty's ill-fated acquisition of P&G beauty brands). Select has a strategic partnership in Germany with social media agency Webguerillas. The agency was founded in Koblenz in 1991 by Herwig Preis, Christian Schroeder and Gerhard Aretz. Preis remains global CEO.

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Capsule checked 6th March 2020

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