Select World : advertising & marketing assignments

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Select World (known until 2016 as SelectNY) is an independent advertising group which specialises in the fashion and beauty sector. Although it was originally founded in Germany (where its administrative base remains), most of Select's main clients are now based in the US, which prompted a change of name from Select Communications to SelectNY in 2007. The agency's increasingly global focus led to another change in 2016 to Select World. It maintains an office in Germany (in Hamburg rather than it original base in Koblenz), but its de facto head office is now in New York. There are also outposts in Paris, Los Angeles, Geneva and Shanghai. The agency is a member of the independent worldwide advertising network Interpartners, which provides representation in other markets. The group's biggest global client is Coty, for whom it handles several brands. Select has a strategic partnership in Germany with social media agency Webguerillas. The agency was founded in Koblenz in 1991 by Herwig Preis, Christian Schroeder and Gerhard Aretz. Preis remains global CEO. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 6th February 2018

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