Serviceplan (Germany)

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Serviceplan is Germany's biggest independent marketing group, owned and run by the Haller family. In recent years, the agency has also developed a growing reputation as one of the country's most creative agencies, following the appointment of group creative director Alex Schill. In 2013, it was named the local #1 for creativity by trade magazine HorizonT, and has remained among the top three since then.

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Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 14th Dec 2017: Ads of the Week: "A New Drive". BMW's luxury rival Audi has also been active this week. This fantastical new spot from German agency AvL/SE - part of the Serviceplan group - might lead you to believe that the new Audi g-tron is literally powered by the wind. Now that would be something! It's not quite the case, but the synthetic natural gas used in Audi's gas-powered engine technology is made using wind power rather than fossil fuels, so it's still about as green as you can get. It's a charming ad too, made in Germany but adaptable to almost any market with a different voiceover. So that's suitably renewable too. 

Adbrands Weekly Update 9th Nov 2017: Ads of the Week "The Long Path". Trust the Germans to come up with a completely different approach to Christmas ads. Serviceplan's excellent new film for discount retailer Penny will have you gripped, we guarantee. Despite its moody tone and the lack of tinsel, it has a powerful and compelling message to make about the forthcoming holiday season. And you may be surprised by the wholly unexpected laugh out loud punchline.  

Adbrands Weekly Update 28th Jul 2016: German group Serviceplan, Europe's largest independent marketing agency by a considerable margin, reported another dynamic year to June 2016. Gross income rose 12% to €340m, including revenues outside Germany up 30% to €77m. Digital agency was the biggest contributor to the group total at just over 26% of gross income, slightly ahead of media arm Mediaplus and the main Serviceplan integrated agency, both at a little over 22%.

Adbrands Weekly Update 15th Oct 2015: German independent agency Serviceplan is to establish a direct presence in France for the first time, according to German trade press, with the rebranding of local agency Dufresne Corrigan Scarlett, in which it already has a minority shareholding. That follows its capture of the local BMW account earlier this year. Meanwhile in Germany, local DIY retail king Hornbach moved its media business from longtime incumbent Crossmedia to Serviceplan's Mediaplus unit.

Adbrands Weekly Update 30th Jul 2015: German group Serviceplan, Europe's biggest independent marketing services group, reported another superb set of results for the year to June. Revenues leapt by 21% to €304m, boosted by international expansion and the acquisition of ecommerce agency Hmmh mid-year. Currency fluctuation played almost no part in the growth since most of Serviceplan's business is within the Eurozone. Staff numbers jumped by around 50% to 2,800 employees, and revenues outside Germany rose by 55% to €59m.

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