Ad Expenditure: US$20.44bn 2018 GroupM Forecast This Year Next Year Dec 2017

Top Advertisers

Top Advertisers in Germany

 Leading Advertisers in 2017 by advertising expenditure

 Procter & Gamble (€1,013m)  Kaufland (Lidl) (€223m)
 Ferrero (€446m)  Reckitt Benckiser (€215m)
 Volkswagen Group (€374m)  Unilever (€212m)
 Deutsche Telekom (€363m)  Axel Springer (€184m)
 L'Oreal (€340m)  Samsung (€182m)
 Lidl (€314m)  REWE (€182m)
 Amazon (€298m)  McDonald's (€174m)
 MediaMarkt-Saturn (€295m)  Coca-Cola Company (€173m)
 Sky Deutschland (€272)  Vodafone (€170m)
 Beiersdorf (€240m)  Edeka (€164m)

Source: Nielsen/HorizonT

Interbrand's Best German Brands 2015

 Mercedes-Benz  Adidas  Schwarzkopf  Infineon
 BMW  Porsche  Evonik  MediaMarkt
 Deutsche Telekom  Hugo Boss  Lidl  Zeiss
 SAP  Bosch  TUI  Braun
 Volkswagen  Deutsche Bank  Commerzbank  Metro
 Audi  Continental  Mont Blanc  Osram
 BASF  Nivea  Edeka  Postbank
 Siemens  Aldi  Persil  Kaufland
 Bayer  MAN  Puma  dm
 Allianz  Linde  Deutsche Post  Jaegermeister

 Source: Interbrand

Other Leading German Companies & Brands Profiled in Adbrands

 Gruner Jahr  Muller
 Bertelsmann  Penny
 Bosch Siemens  T-Mobile
 Wella  Knorr
 Maggi  Boehringer Ingelheim
 Henkel  Daimler

Local Marketing News

 W&V  HorizonT

 Click here for Germany Agencies Index

Other leading German Agencies and Advertisers profiled by Adbrands


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