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Top Advertisers in Germany

Leading Advertisers in 2018 by advertising expenditure
Procter & Gamble (€1.0bn)	Beiersdorf (€200m)
Ferrero (€477m)	Dr Oetker (€189m)
L'Oreal (€347m)	REWE (€188m)
Lidl (€317m)	Telefonica O2 (€187m)
Amazon (€309m)	McDonald's (€185m)
MediaMarkt-Saturn (€282m)	Edeka (€184m)
Deutsche Telekom (€269m)	Coca-Cola Company (€184m)
Sky Deutschland (€262m)	Reckitt Benckiser (€183m)
Volkswagen (€258m)	Check24 (€172m)
Kaufland (Lidl) (€244m)	Opel (€169m)

Source: Nielsen/HorizonT

Interbrand's Best German Brands 2015

Mercedes-Benz	Adidas	Schwarzkopf	Infineon
BMW	Porsche	Evonik	MediaMarkt
Deutsche Telekom	Hugo Boss	Lidl	Zeiss
SAP	Bosch	TUI	Braun
Volkswagen	Deutsche Bank	Commerzbank	Metro
Audi	Continental	Mont Blanc	Osram
BASF	Nivea	Edeka	Postbank
Siemens	Aldi	Persil	Kaufland
Bayer	MAN	Puma	dm
Allianz	Linde	Deutsche Post	Jaegermeister

 Source: Interbrand

Other Leading German Companies & Brands Profiled in Adbrands

Gruner Jahr	Muller
Bertelsmann	Penny
Bosch Siemens	T-Mobile
Wella	Knorr
Maggi	Boehringer Ingelheim
Axel Springer	Jaegermeister
Henkel	Daimler

Local Marketing News

W&V

HorizonT

Other leading German Agencies and Advertisers profiled by Adbrands

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