Ad Expenditure: US$20.44bn 2018 GroupM Forecast This Year Next Year Dec 2017

Advertising Agencies

Germany's Most Creative Agencies by awards won in 2017

 Heimat/TBWA  Kolle Rebbe
 Serviceplan Ogilvy Deutschland
DDB Group Germany  Thjnk
Scholz & Friends   Jung von Matt
 Grabarz & Partner  Cheil Germany
BBDO Group  Philipp + Keuntje

Source: HorizonT

Germany's Most Creative Agencies by awards won in 2016

 Serviceplan  Grabarz & Partner
 Jung von Matt  Kolle Rebbe
 BBDO  Scholz & Friends 
 DDB Tribal Germany  Leo Burnett Germany
 Heimat  Thjnk
 Ogilvy Deutschland  Oliver Voss

Germany's Most Creative Agencies by awards won in 2015

 Grabarz & Partner  Grey Gruppe
GGH Lowe  Thjnk
 Serviceplan DDB Germany
BBDO Ogilvy Deutschland
 Kolle Rebbe Scholz & Friends 

Source: DFV

Germany's Most Creative Digital Agencies in 2016

 Serviceplan  Publicis Pixelpark
 Jung von Matt  Heimat
Cheil Germany  Scholz & Volkmer
 Denkwerk DDB Germany
 Leo Burnett Germany  Grabarz & Partner

Source: W&V

Germany's Leading Digital Agencies in 2016 by gross income

 SapientRazorfish €90.6m PIA €63.8m
Plan.Net (Serviceplan) €90.2m Diconium €55.3m
team neusta €88.5 Publicis Pixelpark €55.3m
Reply - Digital Experience €69.5m Sinner Schrader (Accenture) €52.2m
UDG United Digital Group €66.1m diva-e €52.0m

Source: BVDW

Germany's Leading Media Agencies in 2016 by total billings

 MediaCom €3.68bn Initiative €861m
 OMD €2.65bn  Blue 449 €749m
 MEC €2.40bn  Pilot Media €658m
 Carat €1.90bn  UM €573m
 Mediaplus €1.75bn  Starcom €433m
Havas Media €1.60bn  Crossmedia €423m
 Mindshare €1.34bn  Moccamedia €379m
 Zenith €1.12bn  Maxus €352m
 Vizeum €984m PHD €221m

Source: RECMA/HorizonT

Other German Agencies profiled in Adbrands

 Media Consulta McCann Erickson Germany
Y&R Germany Springer & Jacoby
 TBWA Germany Havas Worldwide Germany
Lowe Germany Select Communications
 Philipp und Keuntje  

Other leading German Agencies and Advertisers profiled by Adbrands


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