Ad Expenditure: US$20.44bn 2018 GroupM Forecast This Year Next Year Dec 2017

Advertising Agencies

Germany's Most Creative Agencies by awards won in 2019

DDB Group Germany Antoni Berlin
Scholz & Friends  BBDO Group
 Serviceplan Fischer-Appelt / Philipp + Keuntje
 Heimat/TBWA  Grabarz & Partner
Ogilvy Deutschland Interactive Media Foundation
 Kolle Rebbe  Publicis Communications

Source: HorizonT

Germany's Most Creative Agencies of the Decade 2010-2019

 Jung von Matt  Publicis Communications
 Serviceplan Group Fischer-Appelt / Philipp + Keuntje
 Heimat/TBWA GGH MullenLowe
DDB Group Germany  Grey Gruppe
BBDO Group Lukas Lindemann Rosinski
Scholz & Friends  Antoni Berlin
Ogilvy Deutschland Oliver Voss
 Kolle Rebbe / Accenture Mutabor
 Grabarz & Partner  Cheil Germany
 Thjnk Havas Germany

Source: HorizonT. Publicis Communications includes Leo Burnett, Saatchi & Saatchi Publicis Pixelpark and Razorfish

Germany's Leading Media Agencies in 2019

 MediaCom  Wavemaker
 OMD  Carat
 Mediaplus Initiative
 Mindshare PHD
Havas Media  Pilot Media

Source: COMvergence preliminary figures

Germany's Most Creative Agencies by awards won in 2018

 Jung von Matt  Kolle Rebbe
 Heimat/TBWA Antoni Berlin
DDB Group Germany BBDO Group
 Grabarz & Partner  Grey Gruppe
 Serviceplan  Philipp + Keuntje
 Thjnk Ogilvy Deutschland

Source: HorizonT

Germany's Leading Digital Agencies in 2016 by gross income

 SapientRazorfish €90.6m PIA €63.8m
Plan.Net (Serviceplan) €90.2m Diconium €55.3m
team neusta €88.5 Publicis Pixelpark €55.3m
Reply - Digital Experience €69.5m Sinner Schrader (Accenture) €52.2m
UDG United Digital Group €66.1m diva-e €52.0m

Source: BVDW

Other German Agencies profiled in Adbrands

 Media Consulta McCann Germany
Select Communications Springer & Jacoby

Other leading German Agencies and Advertisers profiled by Adbrands

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