Young & Rubicam Germany

Young & Rubicam is one of best-known agencies in Germany, as well as one of the oldest, first established in 1955. However it has suffered for some years from weak performance, leading to several management shake-ups. As a result it has come increasingly under the shadow of its WPP groupmate Wunderman, which has a much larger presence in Germany and around five times as many staff. Following the departure of several senior Y&R managers in 2010, Wunderman's chief executive Wolfgang Haf was appointed as chairman of the local group, overseeing both units as well as other Y&R Brands Group satellites. However he too was ousted in 2014 following poor performance, and a string of other departures followed. Corinna Martinez Serra was eventually appointed to lead the local business at the end of 2015, but Y&R's original office in Berlin was relaunched as Icon Mobile and the Frankfurt outpost downgraded to a service office. Instead, all Y&R operations were transferred to a new office in Hamburg, which Y&R shares with WPP's rather larger local agency Scholz & Friends. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 10th May 2016

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