Young & Rubicam Germany


Young & Rubicam is one of best-known agencies in Germany, as well as one of the oldest, first established in 1955. However it has suffered for some years from weak performance, leading to several management shake-ups. As a result it has come increasingly under the shadow of its WPP groupmate Wunderman, which has a much larger presence in Germany and around five times as many staff. Following the departure of several senior Y&R managers in 2010, Wunderman's chief executive Wolfgang Haf was appointed as chairman of the local group, overseeing both units as well as other Y&R Brands Group satellites. However he too was ousted in 2014 following poor performance, and a string of other departures followed. Corinna Martinez Serra was eventually appointed to lead the local business at the end of 2015, but Y&R's original office in Berlin was relaunched as Icon Mobile and the Frankfurt outpost downgraded to a service office. Instead, all Y&R operations were transferred to a new office in Hamburg, which Y&R shares with WPP's rather larger local agency Scholz & Friends. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 10th May 2016

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