Arla Foods (Denmark)


Selected Arla Foods advertising

Arla Foods is one of the world's largest and fastest-growing dairy companies, developing a widening international footprint through the acquisition of local competitors. Headquartered in Denmark, it is already the market leader in the UK, where it acquired the former Express Dairies business in 2003. A merger with Milk Link in 2012 made it the country's biggest dairy processor, and a similar substantial merger was negotiated in Germany. The group has also established a presence in markets as diverse as the US, Brazil, Saudi Arabia and China. For now, however, Europe is its main sphere of activity. Arla remains a cooperative organisation, jointly owned by its dairy farmer members. Its international brands include Lurpak butter, and a variety of cheeses including Castello, Apetina and Buko. Other UK brands include Cravendale milk and Anchor butter. 

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 23rd Apr 2015: Ads Of The Week "The Messenger". It's been a ridiculously productive week for Wieden & Kennedy London, with three superb ads in the space of seven days. However, since we try to spread the love around when it comes to the Ads of the Week Final Four, we'll have to redirect you to our Facebook page for the fine ads for Lurpak and Trebor Mints. But here's the best of all, a delightful tale of a small Icelandic town's extremely busy messenger, powered by Arla's Skyr yoghurt. Spectacular photography and a lovely little story. Marvellous.

Adbrands Weekly Update 3rd Apr 2014: Ads of the Week: "Adventure Awaits". We open with an absolute stunner from Wieden & Kennedy London for longtime client Lurpak. Just when you thought the agency had exhausted the possibilities of this particular campaign they come right back and hit us with an absolute gem, voiced as always by the silken tones of Rutger Hauer. Gorgeous photography, fabulous concept, tasty all round! And we can't tell you what a hard time we had omitting W&K London's other new campaign this week, a Tim Burtonesque fairytale for Cravendale milk starring new brand mascot Barry Biscuit Boy. We insist you come and have a look at it on our Facebook page.

Adbrands Weekly Update 26th Sep 2013: Wieden & Kennedy was awarded European creative for Arla's self-branded cheese and milk products, adding to its existing portfolio of the company's products, such as Lurpak and Cravendale in the UK. 

Which agencies handle advertising for Arla Foods? Find out more from the Account Assignments database.

Who are the competitors of Arla Foods? See Muller, Dairy Crest and Food Sector index for other companies 

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Account assignments and selected contact information

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. 

Subscribers may access the following website links:

Arla Foods website

Brands

Lurpak Cravendale
Castello Lactofree
Apetina Anchor Butter

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