BBDO has a major presence in Spain. It is one of the country's biggest marketing groups, operating through several different brands. There are two main branded outposts of the main BBDO Worldwide. Tiempo BBDO in Barcelona was originally was founded in 1965 as Tiempo Synergie by Leopoldo Rodes (subsequently creator of what was later Havas Media). BBDO acquired a minority stake in 1976, and bought out Rodes' remaining shares in 1985. Separately the group acquired a 30% stake in independent Contrapunto in 1983 and increased its shareholding to 75% in 1992. Contrapunto's Madrid office adopted the BBDO banner in 2010, becoming Contrapunto BBDO. Both agencies have a well-established reputation for excellent creative work, though recent performance has been a little below past standards. Tiempo suffered a serious blow in 2000 with the loss of several senior managers (to launch Sra Rushmore). As a result, it has gradually been overtaken as the group's lead agency in Spain by Contrapunto. Subsidiary units include the local arm of the Proximity integrated network, also with offices in Barcelona and Madrid, as well as design and packaging agency DEC. David Coral succeeded Miguel Angel Banuelos as chairman of BBDO Spain in 2011. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
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Who are the competitors of Grupo BBDO? See ranking of Spain's Leading Advertising Agencies
Capsule checked 24th October 2017
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